Roma International Estetica is the beauty and wellness fair at Fiera Roma, from aesthetics and nails to hair, barber and solarium. We photograph and film your stand (booth), live demonstrations and your team with salon owners, and deliver edited files within 24 hours.
All prices plus VAT · delivered within 24 hours · See all packages & details
The same fixed packages as in Germany, priced in euro. Flights and hotel for the Rome show week are quoted once and shared between exhibitors booking the same days.
Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190
Payment: by invoice or online by credit card, details in the quote. * Delivery after payment in full, see terms.
Several show days or two shows in the same week: ask for a combined quote with a single travel share.
A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.
Event recap · YOOZ
Event reel · izy
Brand event · YOOZ
Trade fair clip · Vapes Bars
A post with your stand while the show is still running gets seen and shared. That is why every package includes finished photos and video within 24 hours after the event ends — first images usually the same day. Two revision rounds included.
Nail, skin, hair and barber work filmed close, so the technique is readable on a phone screen.
Packaging and textures on a tabletop with controlled light, for webshop and catalogue.
Short statements from trainers and brand founders, subtitled in English and Italian on request.
Vertical 9:16 clips cut for Instagram and TikTok, the channels your salon customers use.
Your team with salon owners and distributors, the proof that the stand did business.
A 30 to 90 second film of the three days for your website and the next show invitation.
| Dates | 6 – 8 February 2027 |
|---|---|
| Venue | Fiera di Roma, Via Portuense 1645, Rome |
| Organiser | Fiera Roma |
| Sector | Beauty and aesthetics, nails, hair and barber, health and wellness, solarium, professional equipment and salon furnishings |
| Who exhibits | Cosmetics and equipment brands, nail and hair product companies, salon furniture makers and distributors |
| Who visits | Beauticians, salon owners, barbers, nail technicians and buyers from Rome and central and southern Italy |
| Our delivery | Edited photos and recap film within 24 hours; first images the same evening |
The show is organised by Fiera Roma itself and is built around demonstrations: nail art on stage, treatments on a couch, cuts and beard work at a barber chair. For a brand that sells to salons, these minutes are the content that sells next month, because buyers want to see the product in a professional hand, not only on a shelf.
Brands that also show at Cosmoprof in Bologna, Beautyworld Middle East in Dubai or BEAUTY DÜSSELDORF can keep one visual line across all three. Our crew works the same way at each and delivers in the same format.
Before opening. The stand clean, product walls, packaging and the treatment area, lit so colours match your catalogue. Skin tones and nail colours need controlled light, which we bring.
During demonstrations. Close-ups of hands and tools, the before and after, the educator talking to the crowd. We agree with your team which demonstrations matter and plan the timing around them.
Afternoon and evening. Short interviews with your educator or distributor, vertical clips for Instagram and TikTok, and the first selects the same evening.
Fiera Roma lies on Via Portuense between the city and Fiumicino airport. Its nine pillar-free pavilions are joined by a raised walkway, and the FL1 regional line stops at its own station, Fiera di Roma. From Fiumicino the crew is on site in about ten minutes by taxi, so a morning flight still reaches a set-up day. Pavilions at Fiera Roma are wide and high, with hall light that turns stands slightly green on camera. We bring our own light for products, team portraits and interviews.
Booking runs remotely: stand number by WhatsApp or e-mail, a fixed quote within 24 hours, confirmation in writing. Invoices are in euro from a German GmbH. Italian and other EU companies with a VAT ID are invoiced under reverse charge, companies outside the EU pay no German VAT. Payment is by invoice or online by credit card, the details are in the quote.
Flights and hotel are quoted once per trip and shared between the exhibitors we cover in the same show week, so your travel line is a share of one trip. Neither venue publishes a general photo policy; rules come from the organiser's exhibitor manual, which we check for Roma International Estetica before the show.
Pavilion, stand number and the days you need. A fixed price with the shared travel line within 24 hours.
We arrive the day before with our own cameras, light and audio, and work through the shot list without interrupting a conversation.
Edited photos, recap film and vertical clips via a private download link, first images the same evening. Two revision rounds.
Yes. One person films close with a small camera and a radio mic on the educator, the other stays out of the audience line. We agree positions with your team before the first session.
Yes. Every package includes vertical clips; the Full Day and Team packages include more of them, edited for salon customers who watch on the phone.
Packages start at €990 for two hours on site with at least 30 edited images and a 30-second video. Four hours is €1,490, a full show day €1,990, a two-person crew €2,990 per show day, plus a travel line for the trip that is shared between exhibitors of the same week.
Italian and other EU companies with a VAT ID receive a reverse-charge invoice without German VAT. Companies outside the EU are invoiced without German VAT as well.
The photographer uploads during the day and our editing team in Germany works in parallel. Edited photos and the cut video arrive via a private download link within 24 hours after the coverage ends.
Four to six weeks before Roma International Estetica is ideal, because flights and hotels are planned per show week. Short-notice requests work when the crew is already in Rome.
Send the pavilion, stand number and the days you need. You receive a fixed-price answer within 24 hours.
We reply within 24 hours. During a show week, WhatsApp is fastest.
