Brushed, anodised or polished aluminium reflects the entire hall — in a bad photograph a precision profile turns into a grey surface. We shoot your profiles, sheet, castings and plants so that surface, edge and precision are actually visible. English-speaking crew, fixed price, delivered before you fly home.
All prices plus VAT · delivered within 24 hours · See all packages & details
| Dates | Tuesday 6 to Thursday 8 October 2026 |
|---|---|
| Venue | Messe Düsseldorf, Stockumer Kirchstraße 61, 40474 Düsseldorf |
| Frequency | Every two years — the next edition after 2026 is not until 2028 |
| Profile | The world's leading trade fair for the aluminium industry: primary and secondary aluminium, rolling, extrusion, casting, surfaces, plant engineering and recycling — around 800 exhibitors from 50+ countries |
| Audience | Very high share of international exhibitors: smelters and processors from the Gulf (UAE, Bahrain, Qatar, Saudi Arabia), Türkiye, China, India and Italy; the ALUMINIUM Conference runs in parallel |
| Our travel time | About 30 minutes from Essen — travel included in the package price |
ALUMINIUM centres on one material that looks different in every finish: rolled sheet, extruded profiles, castings, anodised and coated surfaces. All of them reflect — and in an exhibition hall what they reflect is the ceiling rig, the neighbouring stands, the barriers and the photographer.
The difference between a usable and an unusable metal photograph comes almost entirely from where the camera stands and what is behind the photographer. So we work with polarising filters, controlled angles and large soft light sources that reflect evenly in the surface. Brushed textures and anodised colours need raking light — only then do you see texture instead of grey.
With extrusion presses, saws, machining centres and casting lines the interesting detail is often inside or in the running process. We plan in advance which covers can be opened and when that is possible without disrupting the show — usually before the doors open.
For plant and machine builders, moving image is usually worth more at ALUMINIUM than photography. A line that saws profiles, levels sheet or coats surfaces is more convincing in fifteen seconds of video than in ten stills.
We film demonstrations at a high frame rate so individual steps can be shown in slow motion, and cut both a short social clip and longer sequences you can use in sales and on your website.
The key is coordinating the demonstration schedule: if your line only runs at set times, we build our window around that.
ALUMINIUM only takes place every two years. That means the material produced here stays your most current trade fair content for two full years — this is not the show to book the smallest package. For exhibitors travelling from abroad: we work in English, travel is included, and delivery comes as a download link before you land back home.
In practice: plan at least one full day, ideally photo and video combined. The clean product and plant shots happen before opening; the demonstrations and buyer conversations follow.
ALUMINIUM 2026 fills halls 1, 3, 4, 5, 6 and 7a at Messe Düsseldorf. These times and programme points help you settle your shooting plan before the show opens.
The show runs from 9:00 to 18:00 on all three days. Schedule empty-stand shots before 9:00 and keep conversation scenes for the hours when buyers are on your stand.
Hall 7a is new for 2026 and focuses on semi-finished products. It also hosts the ALUMINIUM Conference and both award ceremonies, so exhibitors there have stage and stand in the same hall.
The Women with Metal Awards are presented on Tuesday 6 October at 16:30 in the Conference Theatre, Hall 7a. If a colleague is a finalist, a short clip of the stage moment and the reaction works well on LinkedIn.
The ALUMINIUM Innovation Awards are announced on Wednesday 7 October on the conference stage in Hall 7a. If you are nominated, we photograph the exhibit and your team beforehand so a winner's post is ready straight away.
Hall 6 hosts the new Sustainability & Recycling Conference and the Plaza of the same name, and both conferences are included in the exhibition ticket. Pair the recycling or low-carbon story on your stand with footage from these sessions.
Information from the organiser RX (aluminium-exhibition.com), as of September 2026.
Extruded profiles, sheet, castings and anodised finishes with controlled angles, polarising filters and raking light.
Full view, detail and internals — planned around which covers can be opened.
Processing steps filmed at high frame rate, for slow motion and short explanatory sequences.
Architecture and lighting before the doors open, with no visitors in frame.
Consultation situations with international buyers, smelters and processors on your stand (booth).
Statements from your specialists with radio mics — intelligible even beside running machinery.
A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.
Event recap · YOOZ
Event reel · izy
Brand event · YOOZ
Trade fair clip · Vapes Bars
Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.
Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190
Payment: by invoice or online by credit card, details in the quote. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID.
Tell us the date, your stand and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.
We bring our own equipment, follow an agreed shot list and work discreetly, without interrupting conversations or demos. A first selection is ready while the show day is still running.
Finished photos and video for LinkedIn, PR, your website and social media via a private download link, at the latest 24 hours after the event ends. Two revision rounds included.
From €990 excluding VAT for two hours of photo and video on site. For ALUMINIUM we recommend the four-hour package from €1,490, or a full day from €1,990, because plant demonstrations work considerably better as moving image.
Yes. We work with polarising filters, controlled camera positions and large soft light sources that reflect evenly in the surface. Brushed and anodised finishes get raking light so texture and colour stay visible.
The clean shots before the doors open, when covers can be opened and we can move freely around the line. Demonstrations are filmed during show hours, following your demo schedule.
Yes. The material stays your most current trade fair content for two years. A full day of photo and video costs a fraction of the stand budget and supplies two years of marketing.
Yes — ALUMINIUM has a strongly international audience; many exhibitors come from the Gulf, Türkiye, India and China. We also answer enquiries in Arabic. Interviews and the entire engagement can run in English.
Send us your hall, stand number and demonstration schedule. We will propose a time window and a fixed-price quote.
We normally reply within 24 hours. For short-notice bookings during a show week, please call.
