Brushed, anodised or polished aluminium reflects the entire hall — in a bad photograph a precision profile turns into a grey surface. We shoot your profiles, sheet, castings and plants so that surface, edge and precision are actually visible. English-speaking crew, fixed price, delivered before you fly home.
| Dates | Tuesday 6 to Thursday 8 October 2026 |
|---|---|
| Venue | Messe Düsseldorf, Stockumer Kirchstraße 61, 40474 Düsseldorf |
| Frequency | Every two years — the next edition after 2026 is not until 2028 |
| Profile | The world's leading trade fair for the aluminium industry: primary and secondary aluminium, rolling, extrusion, casting, surfaces, plant engineering and recycling — around 800 exhibitors from 50+ countries |
| Audience | Very high share of international exhibitors: smelters and processors from the Gulf (UAE, Bahrain, Qatar, Saudi Arabia), Türkiye, China, India and Italy; the ALUMINIUM Conference runs in parallel |
| Our travel time | About 30 minutes from Essen — travel included in the package price |
ALUMINIUM centres on one material that looks different in every finish: rolled sheet, extruded profiles, castings, anodised and coated surfaces. All of them reflect — and in an exhibition hall what they reflect is the ceiling rig, the neighbouring stands, the barriers and the photographer.
The difference between a usable and an unusable metal photograph comes almost entirely from where the camera stands and what is behind the photographer. So we work with polarising filters, controlled angles and large soft light sources that reflect evenly in the surface. Brushed textures and anodised colours need raking light — only then do you see texture instead of grey.
With extrusion presses, saws, machining centres and casting lines the interesting detail is often inside or in the running process. We plan in advance which covers can be opened and when that is possible without disrupting the show — usually before the doors open.
For plant and machine builders, moving image is usually worth more at ALUMINIUM than photography. A line that saws profiles, levels sheet or coats surfaces is more convincing in fifteen seconds of video than in ten stills.
We film demonstrations at a high frame rate so individual steps can be shown in slow motion, and cut both a short social clip and longer sequences you can use in sales and on your website.
The key is coordinating the demonstration schedule: if your line only runs at set times, we build our window around that.
ALUMINIUM only takes place every two years. That means the material produced here stays your most current trade fair content for two full years — this is not the show to book the smallest package. For exhibitors travelling from abroad: we work in English, travel is included, and delivery comes as a download link before you land back home.
In practice: plan at least one full day, ideally photo and video combined. The clean product and plant shots happen before opening; the demonstrations and buyer conversations follow.
Extruded profiles, sheet, castings and anodised finishes with controlled angles, polarising filters and raking light.
Full view, detail and internals — planned around which covers can be opened.
Processing steps filmed at high frame rate, for slow motion and short explanatory sequences.
Architecture and lighting before the doors open, with no visitors in frame.
Consultation situations with international buyers, smelters and processors on your stand.
Statements from your specialists with radio mics — intelligible even beside running machinery.
A post with your stand while the show is still running gets seen and shared. That is why every package includes finished photos and video within 24 hours after the event ends — first images usually the same day. Two revision rounds included.
A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.
Event recap · YOOZ
Event reel · izy
Brand event · YOOZ
Trade fair clip · Vapes Bars
Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.
Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190
Payment: 50 % deposit on booking by credit card (Stripe link sent with the quote) or bank transfer, 50 % on the show day. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID.
Capacity: maximum 4 exhibitors per show day — please reserve early.
Tell us the date, venue, stand size and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.
We arrive with our own equipment, work discreetly around your stand, and never interrupt a conversation or a demo. Shot list agreed in advance.
Edited photos and cut video via a private download link — within 24 hours after the event ends.
From €990 excluding VAT for two hours on site. For ALUMINIUM we recommend the combined photo and video package from €1,490, or a full day from €1,990, because plant demonstrations work considerably better as moving image.
Yes. We work with polarising filters, controlled camera positions and large soft light sources that reflect evenly in the surface. Brushed and anodised finishes get raking light so texture and colour stay visible.
The clean shots before the doors open, when covers can be opened and we can move freely around the line. Demonstrations are filmed during show hours, following your demo schedule.
Yes. The material stays your most current trade fair content for two years. A full day of photo and video costs a fraction of the stand budget and supplies two years of marketing.
Yes — ALUMINIUM has a strongly international audience; many exhibitors come from the Gulf, Türkiye, India and China. We also answer enquiries in Arabic. Interviews and the entire engagement can run in English.
Send us your hall, stand number and demonstration schedule. We will propose a time window and a fixed-price quote.
We normally reply within 24 hours. For short-notice bookings during a show week, please call.
