IFAT Munich shows technology for water, wastewater, waste and raw materials: pumps, sorting plants, sweepers, measuring technology and plant engineering. The equipment is wet, dirty or made of stainless steel, and yet it should look clean and trustworthy. We photograph and film it so buyers and operators understand the function at a glance. Tell us your stand (booth) number and we plan the rest.
All prices plus VAT · delivered within 24 hours · See all packages & details
Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.
Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190
Payment: by invoice or online by credit card, details in the quote. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID. * Delivery after payment in full, see terms.
A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.
Event recap · YOOZ
Event reel · izy
Brand event · YOOZ
Trade fair clip · Vapes Bars
| Dates | Monday 29 May to Thursday 1 June 2028 |
|---|---|
| Venue | Messe München, Am Messesee 2, 81829 Munich |
| Frequency | Every two years, four days — shortened in 2026, in 2028 again Monday to Thursday and for the first time at the end of May |
| Profile | Leading trade fair for environmental technologies, with the motto "Solutions for Water, Recycling and Circularity" |
| Audience | 2026: around 3,400 exhibitors from about 60 countries and regions, around 142,000 visitors from almost 160 countries and regions, international share over 50 percent |
| Our travel time | About 5 hours by ICE from Essen — travel and overnight stay are stated separately and transparently |
Stainless steel and pipework with raking light and a polarising filter — weld seams and structure stay visible.
Plant and output as a detail series of its own: bales, fractions and granulates up close.
Sweepers and collection vehicles in the hall and on the outdoor area, with wide angle and polarising filter.
Architecture and lighting before the doors open, with no visitors in frame.
Statements from sales staff and international customers in German or English, with subtitles.
Machines in operation from several positions, as a 30-second highlight and social media clips.
IFAT is full of exhibits that are wet, dusty or loud in operation: pumping stations, sludge dewatering, screening plants, sorting belts, sweepers and refuse collection vehicles. On the stand they are clean, but glossy. Stainless steel, foils and painted panels mirror the hall lighting, and pipes and tanks merge into a flat surface with no depth. We work with our own raking light that picks out weld seams, flanges and structure, and with a polarising filter for chrome and paint.
With recycling technology a second subject comes in: the material itself. Sorted plastic bales, metal fractions or granulates we show in a detail series of their own, so visitors see the output of the plant and not just its housing.
IFAT relies on demonstrations. In 2026 the organiser counted 82 live demonstrations, more than 110 machines and vehicles were in operation on the outdoor area, and there were 20 solution tours and a talk programme with 461 contributions. The programme for 2028 is still to come. Once your appearance is fixed, we film machine and audience from several positions and cut a 30-second highlight plus social media clips.
More than half of exhibitors and visitors come from abroad; in 2026 Italy, China and the Netherlands were the top exhibitor nations after Germany. Customer interviews are therefore also conducted in English and delivered with subtitles.
IFAT is shorter than some large shows and moves into late spring in 2028. Monday and Tuesday are usually the days with the most conversations on the stand; Thursday is calmer and suits team portraits and detail shots. Pictures without visitors are made in the hour before opening. The organiser has not yet confirmed the final opening hours for 2028; we agree the schedule with you as soon as they are set.
As IFAT takes place only every two years, the material stays current for two years: stand overviews, product ranges, team and customer voices in one session.
Tell us the date, your stand and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.
We bring our own equipment, follow an agreed shot list and work discreetly, without interrupting conversations or demos. A first selection is ready while the show day is still running.
Finished photos and video for LinkedIn, PR, your website and social media via a private download link, at the latest 24 hours after the event ends. Two revision rounds included.
From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. Travel to Munich and any overnight stay are stated separately and transparently.
With our own raking light from a low angle and a polarising filter that dampens reflections from the hall lighting and neighbouring stands. The shots are made before opening so nothing is in the way.
Yes. If your demonstration runs at fixed times, give us the hour and place. We set up cameras at several positions and cut a short video from it.
After the shortened run in 2026, the show lasts four days again in 2028, Monday to Thursday, and takes place at the end of May. The organiser has not yet published a hall plan or programme.
Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.
Send us your hall or outdoor area, stand number and the plant or vehicles you want to feature. We will propose a time window and a fixed-price quote.
We normally reply within 24 hours. For short-notice bookings during a show week, please call.
