At analytica manufacturers show laboratory equipment, analytics, biotechnology and diagnostics, and almost everything is small, transparent or reflective. A mass spectrometer in a glossy housing, a pipetting unit behind glass, a sample changer with a hundred tubes: we photograph this technology so lab managers can place it at a glance. Give us your stand (booth) number and we do the rest.
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Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.
Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190
Payment: by invoice or online by credit card, details in the quote. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID. * Delivery after payment in full, see terms.
A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.
Event recap · YOOZ
Event reel · izy
Brand event · YOOZ
Trade fair clip · Vapes Bars
| Dates | Tuesday 25 to Friday 28 April 2028 |
|---|---|
| Venue | Messe München, Am Messesee 2, 81829 Munich; the analytica conference takes place in the ICM — Internationales Congress Center München |
| Frequency | Every two years, four days — end of April in 2028 instead of end of March as in 2026; ceramitec runs in parallel (25–27 April, halls A4 to A6) |
| Profile | Leading trade fair for laboratory technology, analytics, biotechnology and the analytica conference; five halls with 55,200 square metres |
| Audience | 2026: 1,135 exhibitors from 40 countries and regions, 56 percent of them from abroad; around 35,000 visitors from 115 countries and regions, 99 percent trade visitors |
| Our travel time | About 5 hours by ICE from Essen — travel and overnight stay are stated separately and transparently |
Mass spectrometers, chromatographs and sample changers in soft, directed light, labels legible.
Pipettes, cuvettes and vessels separated with a macro lens, without hall reflections.
Sample, measurement, result — cut as a 30-second highlight and social media clips.
Architecture and lighting from 7:30 am, when exhibitors may already be on the stand.
Statements from scientists and international customers in German or English, with subtitles.
Talk and audience in the ICM, filmed in full with audio on request.
Laboratory equipment is a photographic discipline of its own. Housings of white plastic and brushed stainless steel quickly look overexposed in hall lighting, while glass vessels, pipettes and cuvettes reflect and can only be separated from the background with directed light. Add small controls and displays on which the user interface should later be recognisable. We work with soft, directed light, a neutral background and a macro lens so labels stay legible and surfaces stay clean.
The analytica halls are organised by theme, most recently analytics and quality control, biotechnology and bioanalytics, and laboratory technology. For each area we set up a visual language of its own: cool, bright light for analytics, calm close-ups for consumables, people in lab coats at work.
In 2026 analytica showed a Live Lab in which typical laboratory workflows were presented several times a day, plus a special show on digital transformation and a forum on laboratory safety. Which formats are planned for 2028 the organiser has not yet published. For your stand, a workflow is easier to film than to explain, from loading the sample to the result on the screen. We shoot the sequence in setups that later work as a 30-second highlight and as social media clips.
The analytica conference runs from 25 to 27 April in the ICM. If your scientists speak there, we photograph talk and audience and, on request, film it in full with audio.
According to the organiser, visitors are admitted Tuesday to Thursday from 9 am to 5 pm and on Friday from 9 am to 4 pm; exhibitors may be on the stand from 7:30 am. We use that time before opening for stand overviews and product shots. Tuesday and Wednesday bring the most technical conversations; Friday is calmer and the halls empty earlier.
If you are also represented at ceramitec in halls A4 to A6, you do not need two sessions: both shows take place on the same grounds, ceramitec from 25 to 27 April. As analytica takes place only every two years, the material stays current for two years.
Tell us the date, your stand and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.
We bring our own equipment, follow an agreed shot list and work discreetly, without interrupting conversations or demos. A first selection is ready while the show day is still running.
Finished photos and video for LinkedIn, PR, your website and social media via a private download link, at the latest 24 hours after the event ends. Two revision rounds included.
From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. Travel to Munich and any overnight stay are stated separately and transparently.
With soft, directed light and a polarising filter that dampens hall reflections. Details such as displays and labels are shot in a series of their own with a macro lens.
No, one booking is enough. Both shows are at the same venue, ceramitec in halls A4 to A6 from 25 to 27 April, and we cover both stands on the same day.
In 2028 the show takes place at the end of April instead of the end of March, and again lasts four days from Tuesday to Friday. The organiser has not yet published hall allocation or programme for 2028.
Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.
Send us your hall, stand number and the instruments or workflows you want to feature. We will propose a time window and a fixed-price quote.
We normally reply within 24 hours. For short-notice bookings during a show week, please call.
