productronica is the world's leading trade fair for electronics development and production: in 2025 it drew more than 1,600 exhibitors from 52 countries and over 47,000 visitors from 98 countries, with 58 percent of exhibitors from abroad. It runs every two years alongside SEMICON Europa. On show are pick-and-place machines, soldering systems, inspection systems, cable processing and cleanroom technology — machines that run behind glass and place components smaller than a grain of rice. We photograph the line as a whole and the process in detail.
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| Dates | Tuesday 16 to Friday 19 November 2027 |
|---|---|
| Venue | Messe München, Am Messesee 2, 81829 Munich |
| Frequency | Every two years, four days; alongside SEMICON Europa |
| Profile | World's leading trade fair for electronics development and production: SMT placement, soldering and joining, inspection and test, PCB manufacturing, cable and connector processing, cleanroom, semiconductor manufacturing — 2025: more than 1,600 exhibitors from 52 countries, over 47,000 visitors from 98 countries |
| Audience | 58 percent of exhibitors from abroad, strongest countries after Germany: China, Italy, the Netherlands, the United Kingdom, France and Japan; visitors from automotive, medical technology, aerospace and consumer electronics |
| Our travel time | About 5 hours by ICE from Essen — travel and overnight stay are stated separately and transparently |
An SMT line at productronica runs in front of an audience: printer, placement machine, reflow oven, inspection, in sequence, under glass or acrylic covers. The covers mirror the stand lighting, and the interior — placement head, feeders, circuit board — lies in shadow. We photograph with a polarising filter from angles in which the lights do not sit in the cover and expose interior and housing separately so the head over the board becomes visible. The line as a whole is captured with wide-angle and shift correction so the modules stand straight.
The result of your machine is a populated circuit board with components a millimetre across, solder joints and markings. We bring a macro rig with our own light and photograph solder joints, component placement and stencil print so your application engineer can judge the quality in the picture. Images that can sit next to the data sheet.
A placement head setting components is a smear in a photograph. On video at a high frame rate the movement becomes legible — pick, centre, place, return — and with slow motion the speed you quote on the data sheet becomes tangible. We film lines from a tripod in overall view and with a second perspective through the cover, plus soldering systems in operation, cable processing and inspection with screen. From this we cut a 30-second highlight of the stand and individual process clips.
productronica is international: 58 percent of exhibitors come from abroad, visitors from 98 countries. We conduct interviews with your application engineers, product managers and customers in English or German with radio mics against the noise of the equipment and subtitles in both languages; briefing and the whole engagement run in English if your team travels in from abroad.
Tuesday to Thursday are the strongest days; Friday is quieter and suits shots of the line without onlookers and macro work that takes time. We recommend a four-hour package on Tuesday or Wednesday: the hour before opening for line and stand architecture, then running machines, conversations and interviews. For large stands with several lines the full show day makes sense.
productronica is held only every two years. The material from November 2027 carries you to the next edition in 2029; in our experience the Tuesday and Wednesday windows go early.
Printer, placement machine and reflow oven with polariser and separate exposure — head over the board visible.
Component placement, solder joints and stencil print with our own light — quality can be judged in the picture.
Pick, centre, place — high frame rate and slow motion, plus the 30-second highlight.
Line and stand architecture before opening, with no visitors in frame.
Consultations at the machine with production managers, process engineers and buyers from 98 countries — no flash.
Application engineers, product managers and customers with radio mic, subtitles in German and English.
A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.
Event recap · YOOZ
Event reel · izy
Brand event · YOOZ
Trade fair clip · Vapes Bars
Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.
Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190
Payment: by invoice or online by credit card, details in the quote. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID.
Tell us the date, your stand and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.
We bring our own equipment, follow an agreed shot list and work discreetly, without interrupting conversations or demos. A first selection is ready while the show day is still running.
Finished photos and video for LinkedIn, PR, your website and social media via a private download link, at the latest 24 hours after the event ends. Two revision rounds included.
From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. Travel to Munich and any overnight stay are stated separately and transparently.
Yes. We photograph with a polarising filter from angles without reflection and expose interior and housing separately; the placement head over the board becomes visible. For details we ask for a brief standstill with the cover open.
Yes. We film at a high frame rate and deliver sequences in real time and in slow motion so pick, centre and place become legible. A process clip is recorded in about 20 minutes.
Tuesday or Wednesday: the most technical conversations, plus the hour before opening for the line without onlookers. Friday is quieter and suits macro work, team portraits and interviews.
Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.
Send us your hall, stand number and the equipment or processes you want to feature. We will propose a time window and a fixed-price quote.
We normally reply within 24 hours. For short-notice bookings during a show week, please call.
