6 – 9 April 2027 · Messe München

Photo & video for FESPA 2027 in Munich

FESPA Global Print Expo returns to Munich in 2027 — it was last here in 2023, with more than 500 exhibitors and visitors from 122 countries. Four days of wide-format, digital, screen and textile printing, plus European Sign Expo, Personalisation Experience and WrapFest on the same grounds. On show are printers running, prints whose colour has to be right, illuminated signage and wrapped vehicles. We photograph so your print looks in the photo the way it looks on the stand.

6–9 April 2027Messe MünchenDigital print, signage & textileFixed prices: €990–1,990 excl. VAT
Trade fair photographer in front of a running wide-format printer at FESPA Munich

All prices plus VAT · delivered within 24 hours · max. 4 exhibitors per show day · See all packages & details

Show facts

FESPA 2027 at a glance

DatesTuesday 6 to Friday 9 April 2027
VenueMesse München, Am Messesee 2, 81829 Munich
FrequencyAnnually, rotating European venues; last in Munich in 2023
ProfileEurope's leading exhibition for wide-format, digital, screen and textile printing with the co-located European Sign Expo, Personalisation Experience and WrapFest — in Munich 2023 more than 500 exhibitors and visitors from 122 countries
AudienceInternational trade audience from print service providers, sign-making and textile decoration; competitions such as World Wrap Masters and the FESPA Awards live at the show
Our travel timeAbout 5 hours by ICE from Essen — travel and overnight stay are stated separately and transparently

Colour that has to be right

At FESPA everything sells through colour: the skin tone in a photo print, the red in a corporate design, the neon gradient on textile. The hall lighting at Messe München is mixed, and a print that looks perfect under your stand lighting turns green or yellow in the photo. We measure the colour temperature at your stand, shoot with a grey card and deliver images in which your print looks the way it does in the hand — the difference between a reference image and a photo your sales team would rather not show.

Glossy media, acrylic, mirror film and backlit textile frames bring reflections and contrasts a camera cannot capture in one go. We use polarising filters, expose light boxes and surroundings separately and combine them so that motif and frame both stay legible.

Printers running, wraps in motion

A wide-format printer is a box in a photograph. On video the visitor sees the print head travel, the media advance, the image appear — and the speed you promise on the data sheet. We film your systems in short clips from a tripod, with detail shots of print head, ink build-up and cutting unit, and cut a 30-second highlight for LinkedIn and your product pages.

At WrapFest and on the film manufacturers' stands the best moving images are made: film is stretched, heated, laid down, trimmed. We cover demonstrations from two perspectives — hand and tool in close-up, the vehicle as a whole — and deliver sequences your installers will share.

Four days, international visitors

Tuesday and Wednesday are the strongest days; Friday is quieter and suits shots of the systems without onlookers. We recommend a four-hour package on Tuesday or Wednesday: the hour before opening for stand architecture and print samples with our own light, then running systems, conversations and interviews.

FESPA changes venue every year; Munich 2027 is the chance to get high-quality material without a production trip abroad. We conduct interviews with your users in English or German, with subtitles in both languages — and because we take on no more than four exhibitors per show day, we recommend agreeing a slot early.

At FESPA

What we produce for exhibitors

🎨

Colour-accurate prints

Light measurement at the stand and grey card — skin tone, corporate red and gradient as in the hand.

💡

Light boxes & signage

Backlit textile frames, acrylic and LED exposed separately — motif and surroundings both legible.

🎬

Printer clips

Print head, media advance and cutting unit on video, plus the 30-second highlight of the stand.

📷

Stand overviews

Stand architecture and print samples before opening with our own light, with no visitors in frame.

🚗

Wraps & demonstrations

Stretch, lay down, trim — hand in close-up, vehicle as a whole.

🎤

Interviews

Users, product managers and partners with radio mic, subtitles in German and English.

Delivered within 24 hours after the event ends

A post with your stand while the show is still running gets seen and shared. That is why every package includes finished photos and video within 24 hours after the event ends — first images usually the same day. Two revision rounds included.

  • A first edited selection while the show day is still running
  • Zero admin for you — you stay with your visitors
  • Formats ready for LinkedIn, PR, your website and social
Video & social

Landscape recap, vertical reels

A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.

Event recap · YOOZ

Event reel · izy

Brand event · YOOZ

Trade fair clip · Vapes Bars

Packages

Clear packages. No surprises.

Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.

Compact

Trade Fair Basic

€990
excl. VAT · 2 hours on site
  • 2 hours of photo and video
  • at least 30 edited images
  • Highlight video (30 seconds)
  • 1 vertical social clip (9:16, Reels & TikTok)
  • Stand, atmosphere & detail shots
  • Ready to upload for web, LinkedIn & social media
  • Delivered within 24 hours
  • Unlimited usage rights included
Check availabilityQuote by e-mail
Full day

Trade Fair Full Day

€1,990
excl. VAT · full show day
  • 8 hours — the full show day
  • at least 120 edited images
  • Highlight video (30 sec.) + trade fair film (90 sec.)
  • 3 vertical social clips (9:16, Reels & TikTok)
  • On-stand interviews included
  • Stand, atmosphere & detail shots
  • Ready to upload for web, LinkedIn & social media
  • Delivered within 24 hours
  • Unlimited usage rights included
  • Additional show days: tiered pricing on request
Check availabilityQuote by e-mail
Production

Multi-camera stage & interview

on request
Conferences, keynotes, panels
  • 2–4 cameras, full stage capture
  • Audio from radio mics or the desk
  • Lit interview setup
  • Multilingual subtitles
  • Separate cut per speaker
Check availability

Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190

Payment: 50 % deposit on booking by credit card (Stripe link sent with the quote) or bank transfer, 50 % on the show day. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID.
Capacity: maximum 4 exhibitors per show day — please reserve early.

Our work

From exhibition stands to brand films

PrimarkRTL AdGroupRalph LaurenHumanscaleYOOZLütz GmbH
Other shows

More shows in München and Germany

Process

Three steps from booking to delivery

Briefing & quote

Tell us the date, venue, stand size and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.

On site

We arrive with our own equipment, work discreetly around your stand, and never interrupt a conversation or a demo. Shot list agreed in advance.

Delivery

Edited photos and cut video via a private download link — within 24 hours after the event ends.

FAQ

Frequently asked questions

How much does a photographer at FESPA 2027 cost?

From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. Travel to Munich and any overnight stay are stated separately and transparently.

Our prints must be reproduced with accurate colour — is that possible under hall lighting?

Yes. We measure the colour temperature at your stand, shoot with a grey card and match your reference in post-production. If you hand us a colour sample, we check the images against it.

Can you film the printer running without blocking the stand?

Yes. We film from a tripod at a fixed position and coordinate print runs with your stand staff. A clip with overall view and details takes about 20 minutes.

Which of the four show days is best?

Tuesday or Wednesday: the most trade conversations, plus the hour before opening for stand shots. Friday is quieter and suits system shots without onlookers and interviews.

Do you work in English?

Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.

Contact

FESPA 2027 — secure your date

Send us your hall, stand number and the systems or applications you want to feature. We will propose a time window and a fixed-price quote.

We normally reply within 24 hours. For short-notice bookings during a show week, please call.