5 – 7 October 2026 · Messe München

Photo & video for EXPO REAL 2026 in Munich

EXPO REAL is the largest real estate trade fair in Europe: 1,742 exhibitors from 34 countries, some 42,000 participants, seven halls. Nobody shows products here — they show locations, projects and people: models, renderings, joint stands of cities and regions, and three days packed with meetings. We photograph and film your stand so investors and partners can see afterwards who was there and what was shown.

5–7 October 2026Messe MünchenReal estate & investmentFixed prices: €990–1,990 excl. VAT
Trade fair photographer on a joint stand at EXPO REAL Munich

All prices plus VAT · delivered within 24 hours · max. 4 exhibitors per show day · See all packages & details

Show facts

EXPO REAL 2026 at a glance

DatesMonday 5 to Wednesday 7 October 2026
VenueMesse München, Am Messesee 2, 81829 Munich
FrequencyAnnual, three days; Monday and Tuesday 9:00–19:00, Wednesday 9:00–16:00
ProfileInternational trade fair for property and investment — 2025: 1,742 exhibitors from 34 countries, around 42,000 participants from more than 70 countries, seven halls
AudienceJoint stands of cities, regions and countries; conference programme with some 400 speakers; visitors are investors, developers, banks and municipalities
Our travel timeAbout 5 hours by ICE from Essen — travel and overnight stay are stated separately and transparently

Models, renderings and joint stands

The typical EXPO REAL exhibit is an architectural model under an acrylic cover or an LED wall showing renderings. Both are awkward: the cover mirrors the hall lighting, the screen outshines everything next to it. We photograph models with a polarising filter and from the angle a visitor actually looks at them, and match exposure to the refresh rate of LED walls so renderings appear without banding or colour cast.

Joint stands of cities and regions often host twenty partners, each with its own counter and logo. We photograph every co-exhibitor individually in the same visual language, so the stand management can pass usable material to all partners after the show — a follow-up occasion that is otherwise missing.

Meetings, panels and the evening on the stand

EXPO REAL runs on the appointment calendar: half-hour slots with investors, meetings with banks, panels with some 400 speakers in the conference forums. We photograph meetings without flash and from a distance, so nobody is interrupted and the pictures still show who is sitting at the table with whom. Panel appearances by your management are taken with a telephoto lens from the audience.

A 60- to 90-second statement needs no more than a quiet corner of the stand and a radio mic. Doors stay open until 19:00 on Monday and Tuesday, and many exhibitors host a reception in the early evening. We cover that hour in available light — as an additional hour on top of the package.

Which day, which hour

Monday and Tuesday are the full days; Wednesday closes at 16:00 and is noticeably quieter. We recommend a four-hour package on Monday or Tuesday: the hour before opening for stand architecture and models without visitors, then appointments, panels and statements. The highlight video is ready that evening, while the show is still on.

EXPO REAL is held annually. The images and clips carry you through a full year of investor presentations, press releases and invitations to the next edition.

At EXPO REAL

What we produce for exhibitors

🏙️

Models & renderings

Architectural models without reflections, LED walls without banding — from the visitor's point of view.

🏢

Joint stands

Every co-exhibitor individually in the same visual language — material for all partners on the stand.

🤝

Investor meetings

Appointments at the table without flash and from a distance — nobody gets interrupted.

📷

Stand overviews

Architecture, logo and lighting before the doors open, with no visitors in frame.

🎤

Panels & statements

Conference forum appearances on a telephoto lens, short statements on the stand with a radio mic.

🎬

Highlight video

30-second recap and vertical clips for LinkedIn, delivered on the show evening.

Delivered within 24 hours after the event ends

A post with your stand while the show is still running gets seen and shared. That is why every package includes finished photos and video within 24 hours after the event ends — first images usually the same day. Two revision rounds included.

  • A first edited selection while the show day is still running
  • Zero admin for you — you stay with your visitors
  • Formats ready for LinkedIn, PR, your website and social
Video & social

Landscape recap, vertical reels

A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.

Event recap · YOOZ

Event reel · izy

Brand event · YOOZ

Trade fair clip · Vapes Bars

Packages

Clear packages. No surprises.

Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.

Compact

Trade Fair Basic

€990
excl. VAT · 2 hours on site
  • 2 hours of photo and video
  • at least 30 edited images
  • Highlight video (30 seconds)
  • 1 vertical social clip (9:16, Reels & TikTok)
  • Stand, atmosphere & detail shots
  • Ready to upload for web, LinkedIn & social media
  • Delivered within 24 hours
  • Unlimited usage rights included
Check availabilityQuote by e-mail
Full day

Trade Fair Full Day

€1,990
excl. VAT · full show day
  • 8 hours — the full show day
  • at least 120 edited images
  • Highlight video (30 sec.) + trade fair film (90 sec.)
  • 3 vertical social clips (9:16, Reels & TikTok)
  • On-stand interviews included
  • Stand, atmosphere & detail shots
  • Ready to upload for web, LinkedIn & social media
  • Delivered within 24 hours
  • Unlimited usage rights included
  • Additional show days: tiered pricing on request
Check availabilityQuote by e-mail
Production

Multi-camera stage & interview

on request
Conferences, keynotes, panels
  • 2–4 cameras, full stage capture
  • Audio from radio mics or the desk
  • Lit interview setup
  • Multilingual subtitles
  • Separate cut per speaker
Check availability

Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190

Payment: 50 % deposit on booking by credit card (Stripe link sent with the quote) or bank transfer, 50 % on the show day. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID.
Capacity: maximum 4 exhibitors per show day — please reserve early.

Our work

From exhibition stands to brand films

PrimarkRTL AdGroupRalph LaurenHumanscaleYOOZLütz GmbH
Other shows

More shows in München and Germany

Process

Three steps from booking to delivery

Briefing & quote

Tell us the date, venue, stand size and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.

On site

We arrive with our own equipment, work discreetly around your stand, and never interrupt a conversation or a demo. Shot list agreed in advance.

Delivery

Edited photos and cut video via a private download link — within 24 hours after the event ends.

FAQ

Frequently asked questions

How much does a photographer at EXPO REAL 2026 cost?

From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. Travel to Munich and any overnight stay are stated separately and transparently.

We are a co-exhibitor on a joint stand — does that work?

Yes. We photograph your counter, your team and your exhibits within the joint stand and agree the timing with the stand management. Often the stand management books a day package and distributes the material to all partners.

Can you photograph architectural models under acrylic covers without reflections?

Yes. With a polarising filter, deliberately placed light and the right angle the cover almost disappears. For detail shots we agree with you whether the cover can come off briefly.

Do you also cover our reception on the stand in the evening?

Yes. Doors are open until 19:00 on Monday and Tuesday; we photograph the reception in available light without flash. Evening hours are booked as additional hours on top of the package.

Do you work in English?

Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.

Contact

EXPO REAL 2026 — secure your date

Send us your hall, stand number and panel slots. We will propose a time window and a fixed-price quote.

We normally reply within 24 hours. For short-notice bookings during a show week, please call.