EuroCIS is the leading trade fair for retail technology in Europe: POS systems, self-checkout, electronic shelf labels, payment, analytics and AI for retail in halls 1, 4 and 5, plus three stages, a start-up hub and the reta Awards. The exhibit here is almost always a screen — and screens are what most often ruins trade fair photography. We photograph them so the software is legible and the stand behind it does not sink into darkness.
All prices plus VAT · delivered within 24 hours · max. 4 exhibitors per show day · See all packages & details
| Dates | Tuesday 16 to Thursday 18 February 2027, daily 10:00 to 18:00 |
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| Venue | Messe Düsseldorf, halls 1, 4 and 5 — Stockumer Kirchstraße 61, 40474 Düsseldorf |
| Frequency | Annual, three days, trade visitors only; in EuroShop years held as part of EuroShop (most recently 2026) |
| Profile | Leading trade fair for retail technology in Europe: POS and self-checkout systems, payment, electronic shelf labels, merchandise management, analytics, AI and robotics for retail |
| Audience | Three stages with a talks programme, start-up hub, guided tours and reta Awards; visitors are IT and store operations leads from retailers across Europe |
| Our travel time | About 30 minutes from Essen — travel included in the package price |
A self-checkout terminal, a POS display or a wall of electronic shelf labels is a problem for the camera: the display is brighter than the stand, it flickers at certain shutter speeds, and at an angle moiré appears. We expose for the screen and lift the stand with our own light, choose shutter speeds that match the refresh rate, and shoot straight enough that the software interface stays legible. The result is images in which your product is actually visible — not a white patch in front of a dark stand.
Small hardware — handheld scanners, payment terminals, printers, ESL tags — is photographed with a portable macro rig right on the stand, in the hand of a colleague or on the shelf, so size and use make sense.
Software sells in motion. We film the demo your product manager shows visitors — hands on the terminal, screens changing, the customer reacting — and combine it with screen recordings you provide so the interface appears sharp in the edit. If your company speaks on one of the three stages or stands in the start-up hub, we photograph speaker and audience and record the talk in full on request with audio from the mixing desk.
Statements from management, product management and retail customers are recorded with radio mics and cut as 30-second clips with subtitles for LinkedIn — the platform where retail IT decision-makers actually read.
Tuesday is the strongest day. We use the hour before opening for stand and screen shots: all systems running, all screens showing the prepared demo, nobody in frame. Then come conversations, demos and interviews once the aisles fill. A four-hour package on Tuesday covers both; highlight video and first images are delivered on Tuesday evening so your post is live while the show still has two days to run.
POS, self-checkout and ESL walls with legible software, no flicker or moiré.
Scanners, terminals and tags with a macro rig, in hand or on the shelf.
Your product manager live demo filmed and cut together with your screen recordings.
Architecture and running systems before the doors open, with no visitors in frame.
Speaker and audience from several positions, the talk recorded in full with desk audio on request.
Statements from management and retail customers with radio mics, subtitled as LinkedIn clips.
A post with your stand while the show is still running gets seen and shared. That is why every package includes finished photos and video within 24 hours after the event ends — first images usually the same day. Two revision rounds included.
A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.
Event recap · YOOZ
Event reel · izy
Brand event · YOOZ
Trade fair clip · Vapes Bars
Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.
Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190
Payment: 50 % deposit on booking by credit card (Stripe link sent with the quote) or bank transfer, 50 % on the show day. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID.
Capacity: maximum 4 exhibitors per show day — please reserve early.
Tell us the date, venue, stand size and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.
We arrive with our own equipment, work discreetly around your stand, and never interrupt a conversation or a demo. Shot list agreed in advance.
Edited photos and cut video via a private download link — within 24 hours after the event ends.
From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. Travel to Düsseldorf is included.
The software on your screens, legible and without flicker, the hands on the terminal during the demo and the people explaining it. Plus stand architecture and team portraits for website and LinkedIn.
Yes. We expose for the screen, match the shutter speed to the refresh rate and lift the stand with our own light. For videos we cut in your own screen recordings.
Tuesday: the hour before opening for stand and screen shots, then demos, conversations and interviews. Wednesday suits stage appearances and late appointments.
Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.
Send us your hall, stand number, stage slots and the systems you want to feature. We will propose a time window and a fixed-price quote.
We normally reply within 24 hours. For short-notice bookings during a show week, please call.
