BEAUTY DÜSSELDORF is the leading international trade fair for cosmetics, nail, foot, wellness and spa: more than 1,200 exhibitors and brands from 27 countries, six stages and three days on which beauticians, nail designers and podiatrists buy and learn. TOP HAIR runs alongside on Saturday and Sunday. Here treatments happen on the stand — hands, skin and colour are the subject, and all three demand light the hall does not provide.
All prices plus VAT · delivered within 24 hours · See all packages & details
| Dates | Friday 9 to Sunday 11 April 2027 |
|---|---|
| Venue | Messe Düsseldorf, Stockumer Kirchstraße 61, 40474 Düsseldorf |
| Frequency | Annual in spring, three days, trade visitors only |
| Profile | Leading international trade fair for cosmetics, nail, foot, wellness and spa: skincare, decorative cosmetics, device-based cosmetics, nail design, podiatry, spa equipment — more than 1,200 exhibitors and brands from 27 countries |
| Audience | Six stages with shows, competitions and the Make-up Artist Award; TOP HAIR runs alongside on Saturday and Sunday. Visitors are beauty institutes, nail studios, podiatrists, spas and specialist retailers from Germany and neighbouring countries |
| Our travel time | About 30 minutes from Essen — travel included in the package price |
At BEAUTY, work happens on the stand: a nail designer sculpts, a beautician applies a mask, a podiatrist demonstrates an instrument. These scenes are small — a matter of centimetres — and they take place under stand spots that turn skin yellow and gloss into white patches. We work with soft light of our own close to the action, photograph hands and treatment steps at macro distance and make sure skin tones stay natural. For decorative cosmetics and nail polish a second point matters: colour fidelity. Red, nude and glitter must look on the picture the way they look in the bottle, otherwise nobody orders from a photo.
Packaging is the second big subject: glossy jars, glass, mirrored surfaces and displays. We photograph product ranges before opening in a consistent setup with a polarising filter so the images match in online shop and catalogue.
A treatment explains itself better in motion than in a still. We film the procedure from above and from the side, with audio from the professional explaining what she does, and cut vertical clips for Instagram — the platform where beauty institutes reach their clients. If your brand appears on one of the six stages or is represented at the Make-up Artist Award, we photograph with short exposures and film excerpts for your channels.
For exhibitors from Italy, France, Korea and elsewhere, briefing and interviews run in English.
Friday is the trade day with the quietest aisles — good for product ranges, stand shots and treatment videos without crowds. From Saturday TOP HAIR joins in and the halls are packed. A four-hour package on Friday covers product and treatment; two hours on Saturday morning add the busy stand and the stages. Highlight video and first images are delivered on the evening of the shoot day.
Nail sculpting, facials and podiatry with soft light close to the action, skin tones natural.
Polish, skincare and decorative cosmetics before opening in a consistent setup with polarising filter.
Procedure filmed from above and from the side, with the professional explaining, as vertical clips for Instagram.
Architecture, displays and lighting before the doors open, with no visitors in frame.
Shows, competitions and the Make-up Artist Award photographed and filmed with short exposures.
Statements from brand managers, trainers and clients with radio mics, subtitled.
A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.
Event recap · YOOZ
Event reel · izy
Brand event · YOOZ
Trade fair clip · Vapes Bars
Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.
Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190
Payment: by invoice or online by credit card, details in the quote. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID.
Tell us the date, your stand and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.
We bring our own equipment, follow an agreed shot list and work discreetly, without interrupting conversations or demos. A first selection is ready while the show day is still running.
Finished photos and video for LinkedIn, PR, your website and social media via a private download link, at the latest 24 hours after the event ends. Two revision rounds included.
From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. Travel to Düsseldorf is included.
Yes. We work with colour-neutral light and a grey card and match the images to the original packaging in editing. Red, nude and glitter appear the way they look in the bottle.
Yes. We film the procedure from above and from the side with audio from the professional and cut vertical clips that can go online on the show day.
Friday for quiet product and treatment shots, Saturday for full aisles and stages. If you only want one slot, take Friday with shots before opening.
Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.
Send us your hall, stand number, stage slots and the products or treatments you want to feature. We will propose a time window and a fixed-price quote.
We normally reply within 24 hours. For short-notice bookings during a show week, please call.
