boe international opens the event year in Dortmund every January: stand builders, furnishers, event technology and AV, event IT, venues, acts and catering meet agencies, corporates and decision-makers from marketing, HR and procurement in halls 4 to 7. In 2027 the show launches in a new format. At this show the stand itself is the product — and whoever sells light, LED and stage needs pictures that show exactly that properly.
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| Dates | Wednesday 20 January 2027, 10:00 to 18:00, and Thursday 21 January 2027, 10:00 to 17:00 |
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| Venue | Messe Dortmund, halls 4 to 7 — Rheinlanddamm 200, 44139 Dortmund |
| Frequency | Annual in January, two days, trade visitors only — in a new format in 2027 |
| Profile | Trade fair for experience marketing and the event industry: exhibition and event construction, equipment, event technology and AV, event IT, entertainment, marketing and promotion, venues and acts, catering — organised by Messe Dortmund |
| Audience | Visitors are agencies, event organisers, venues and decision-makers from marketing, HR and procurement with concrete projects; exhibitors come from Germany and other European countries |
| Our travel time | About 35 minutes from Essen — travel included in the package price |
At boe a stand builder shows its stand as a reference, a technology rental company its LED wall, a lighting designer its moving lights, and everything runs at once: haze, coloured surfaces, video walls, stages. For a camera this is the hardest environment a trade fair can offer — the LED wall is a hundred times brighter than the aisle, haze eats contrast, and moving lights change colour and direction every second. We expose so LED content stays legible and the stand does not sink into black, match shutter speeds to refresh rates so no banding appears, and photograph lighting moods in series so you can choose between several looks.
Stand builders get architectural shots with shift perspective and straight edges — material that goes straight into the reference portfolio. Furnishers and furniture rental companies get detail shots of surfaces, furniture and materials in stand light.
Light, video and show only explain themselves on video. We film LED content, light shows and stage programme at matching frame rates so no flicker bands appear, and cut 30-second vertical clips for LinkedIn and Instagram plus longer sequences for your website. Acts, performers and walking acts are photographed with short exposures without flash. Interviews with management and customers are recorded with radio mics; at stage volume with shotgun mics.
Exhibitors from the Netherlands, Spain, Hungary and other countries are briefed in English.
Two days, and Wednesday is the longer and stronger one. We recommend a four-hour package on Wednesday: stand architecture and lighting moods in the hour before opening when all systems are running and nobody is in frame, then conversations, stage and interviews. Thursday suits late appointments and a second lighting mood. Highlight video and first images are delivered on Wednesday evening — your post goes live while the industry is still in Dortmund.
LED walls legible, moving lights and haze exposed properly, shutter speed matched to the refresh rate.
Shift perspective and straight edges — reference images for stand builders and furnishers.
Light shows, video content and acts filmed without flicker bands, vertical clips the same day.
All systems on, nobody in frame — your stand (booth) in several lighting moods before the doors open.
Consultations with agencies and corporate clients on the stand, no flash, no interruption.
Statements from management and customers with radio or shotgun mics, subtitled.
A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.
Event recap · YOOZ
Event reel · izy
Brand event · YOOZ
Trade fair clip · Vapes Bars
Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.
Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190
Payment: by invoice or online by credit card, details in the quote. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID.
Tell us the date, your stand and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.
We bring our own equipment, follow an agreed shot list and work discreetly, without interrupting conversations or demos. A first selection is ready while the show day is still running.
Finished photos and video for LinkedIn, PR, your website and social media via a private download link, at the latest 24 hours after the event ends. Two revision rounds included.
From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. Travel to Dortmund is included.
Yes. We match the shutter speed to the refresh rate of the wall and expose so content and stand are visible at the same time. For video we choose frame rates that produce no flicker bands.
Architectural shots of your stand before opening with straight edges, in several lighting moods, plus details of surfaces and materials. That goes straight into your reference portfolio.
Wednesday: longer opening hours, more visitors. Stand shots before 10:00, then conversations and stage. Thursday suits late visitors and a second lighting mood.
Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.
Send us your hall, stand number, show times and the technology or services you want to feature. We will propose a time window and a fixed-price quote.
We normally reply within 24 hours. For short-notice bookings during a show week, please call.
