idd cologne spreads interior design across the city: Design Post, machwerkhaus, showrooms and retail partners instead of a single exhibition hall. For brands that means daylight, tight spaces and evening events — for us it means working in available light and moving between venues, so your presentation looks like the room it stands in.
All prices plus VAT · delivered within 24 hours · max. 4 exhibitors per show day · See all packages & details
| Dates | Friday 30 to Saturday 31 October 2026 |
|---|---|
| Venue | Spread across the city: Design Post Köln (Deutz-Mülheimer Straße 22a, 50679 Cologne), machwerkhaus köln, showrooms and retail partners — plus the hybridID areas in halls 3.2 and 4.2 at Koelnmesse, Messeplatz 1 |
| Frequency | Annual, two days, following ORGATEC — second edition after the 2025 premiere |
| Profile | Interior design event for residential, contract and design culture in an urban format: brand presentations in showrooms and venues instead of classic stands — 106 brands at 16 locations in 2025 |
| Audience | Open to trade and private visitors alike; around 10,000 registered visitors in 2025 — architects, interior designers, retailers and a design-minded public, with talks, openings and evening events |
| Our travel time | About 60 minutes from Essen — travel included in the package price |
A presentation at idd cologne stands in a room that already has a language: window fronts with daylight, concrete floors, period plasterwork or the industrial hall of the Design Post. That is an advantage for the pictures — real rooms look more credible than any stand — and a task for the photographer. Daylight from the side, spots from above and evening light from 5 pm change how fabrics, timber and lacquer read several times within a single day.
So we work with available light, little equipment and time for white balance. The result is interior photography in which sofa, luminaire or shelving appear as part of a lived-in room — plus detail shots of surfaces and workmanship that retailers need for website and catalogue. Tight showrooms are photographed with a moderate wide angle and straight lines, so rooms do not look distorted.
idd cologne lives on its programme: openings in showrooms, conversations with designers, evening receptions. We photograph these moments without flash so the mood in the room stays intact, and film short vertical clips that are on Instagram and LinkedIn the same evening. An interview with your designer or brand director in your own showroom is the most natural video format there is — no hall noise, no foreign branding in the background.
If you use several venues — a showroom in town and a space at the Design Post, say — both are covered within one time window; distances within Deutz are short.
Friday brings the trade visitors, many straight from ORGATEC, which closes the same day. The morning is quiet and suits clean room and product shots; from the afternoon the showrooms fill up and conversation pictures happen. Saturday is the public day with denser footfall — good for atmosphere and reels, less good for uncluttered interiors.
Our recommendation: a two- or four-hour package on Friday with shots before opening, extended by two hours for an opening or for Saturday afternoon. Exhibitors who also stand at ORGATEC are covered in the same week under one quote.
Furniture, lighting and textiles as part of a real room — in daylight, without distortion.
White balance and exposure matched to window light, spots and evening mood, no flash.
Vernissages and receptions in showrooms, atmosphere instead of flash.
Your space or showroom before opening, tidy and with no visitors in frame.
Vertical clips from the opening and a 30-second highlight, delivered the same evening.
Conversations with designers and brand directors in your own showroom, delivered with subtitles.
A post with your stand while the show is still running gets seen and shared. That is why every package includes finished photos and video within 24 hours after the event ends — first images usually the same day. Two revision rounds included.
A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.
Event recap · YOOZ
Event reel · izy
Brand event · YOOZ
Trade fair clip · Vapes Bars
Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.
Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190
Payment: 50 % deposit on booking by credit card (Stripe link sent with the quote) or bank transfer, 50 % on the show day. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID.
Capacity: maximum 4 exhibitors per show day — please reserve early.
Tell us the date, venue, stand size and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.
We arrive with our own equipment, work discreetly around your stand, and never interrupt a conversation or a demo. Shot list agreed in advance.
Edited photos and cut video via a private download link — within 24 hours after the event ends.
From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. Travel to Cologne is included.
Yes, that is the norm at idd cologne. We work with available light and little equipment, so the room appears the way your visitors experience it.
Yes. ORGATEC closes on Friday, idd cologne runs Friday and Saturday. We plan both shoots in one quote, on one or two days depending on scope.
Friday for trade visitors and quiet interior shots in the morning, Saturday for the public and atmosphere. For an opening on Friday evening simply book two additional hours.
Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.
Send us your venue, the time of your opening and the products you want to feature. We will propose a time window and a fixed-price quote.
We normally reply within 24 hours. For short-notice bookings during a show week, please call.
