wire is the international trade fair for wire and cable and takes place every two years, together with Tube on the same grounds. In 2026, 1,490 exhibitors from 55 countries showed their products. We photograph wire, cable and machinery so cross-section, colour and workmanship are recognisable, and film the conversations at your stand (booth).
All prices plus VAT · delivered within 24 hours · See all packages & details
Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.
Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190
Payment: by invoice or online by credit card, details in the quote. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID. * Delivery after payment in full, see terms.
A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.
Event recap · YOOZ
Event reel · izy
Brand event · YOOZ
Trade fair clip · Vapes Bars
| Dates | Monday 3 to Friday 7 April 2028 |
|---|---|
| Venue | Messe Düsseldorf, Messeplatz, 40474 Düsseldorf |
| Frequency | Every two years, five days — alongside Tube, halls 10 to 17 stated for wire |
| Profile | International trade fair for wire and cable; the organiser calls it the global meeting place for innovations, trends and networking in the industry |
| Audience | In 2026, 1,490 exhibitors from 55 countries; wire and Tube together counted 2,600 exhibitors from 65 countries. World of Cables, the area for the finished cable, is to be expanded in 2028 |
| Our travel time | About 30 minutes from Essen — travel included in the package price |
Macro shots of cores, shielding and sheath so every layer of the construction is readable.
Raking light on copper and steel, clean winding without reflections.
Long lines with wide-angle from a raised position and our own light.
Architecture and lighting before the rush, with no visitors in frame.
Statements from developers and customers in German or English, with subtitles.
Bending, pulling and winding as a 30-second highlight and social media clips.
On a phone photo, wire and cable look like coloured lines. What customers care about sits in the detail: construction, core colours, shielding, sheath, cross-section. Bare copper shines bright or dark depending on the angle, white and black insulation swallow structure, and on reels the winding confuses the eye. We work with raking light and a neutral surface, shoot cross-sections and connections in macro and strip back cable constructions so every layer is readable.
For machinery, such as drawing machines, stranding lines and extrusion lines, we shoot from a raised position with a wide-angle lens, because the lines are long and the aisle in front of them narrow.
In 2026 the organiser introduced World of Cables, an area for the finished cable, and plans to develop and expand it systematically in 2028. If you exhibit there, the view changes: it is not only the machine that counts, but the product in use. We show cables in motion, bending, pulling and winding, and in their installation context. Interviews with developers and customers follow, in German or English, delivered with subtitles.
Details of talks and forums for 2028 are not yet confirmed; we plan your speakers' appearance once date and stage are fixed.
The show opens for visitors Monday to Thursday from 9:30 to 18:00, on Friday until 16:00. Exhibitors are on the grounds from 8:00, and we use the time before for overviews without visitors. Monday suits conversations with new contacts, Friday is quieter and good for detail shots of running lines.
Because wire takes place only every two years, your material stays current until the next edition: for product sheets, website, sales and social media clips.
Tell us the date, your stand and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.
We bring our own equipment, follow an agreed shot list and work discreetly, without interrupting conversations or demos. A first selection is ready while the show day is still running.
Finished photos and video for LinkedIn, PR, your website and social media via a private download link, at the latest 24 hours after the event ends. Two revision rounds included.
From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. Travel to Düsseldorf is included.
With raking light on a neutral surface and macro shots of cross-section and connection. That keeps structure visible in both colours, and the layers of the construction can be told apart.
No, one session is enough. Both shows run from 3 to 7 April 2028 on the same grounds, and we cover both stands on the same day. More about the sister show on our Tube page.
It is the wire area for the finished cable, introduced in 2026 and announced for expansion in 2028. If you exhibit there, we show the product in use and in construction, not just the machine.
Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.
Send us your hall, stand number and the cable or machine you want to feature. We will propose a time window and a fixed-price quote.
We normally reply within 24 hours. For short-notice bookings during a show week, please call.
