SÜFFA is the trade fair for the butchery trade: in 2024, 240 exhibitors showed slaughter and processing technology, packaging, seasonings, shop fitting and retail solutions to 6,712 trade visitors from 38 countries — almost nine in ten involved in purchasing decisions. Raw meat, sausage products and stainless steel are photographically demanding; we show your products fresh and your machines clean.
All prices plus VAT · delivered within 24 hours · max. 4 exhibitors per show day · See all packages & details
| Dates | Saturday 7 to Monday 9 November 2026 |
|---|---|
| Venue | Messe Stuttgart, Messepiazza 1, 70629 Stuttgart — right next to the airport and the A8 motorway |
| Frequency | Every two years, three days from Saturday to Monday, trade visitors only |
| Profile | Trade fair for the butchery trade and meat processing: slaughter technology, production, logistics and packaging, shop sales and shop fitting, sausage specialities and merchandise, seasonings, marketing, IT, hygiene and food safety — around 240 exhibitors in 2024 |
| Audience | 6,712 trade visitors from 38 countries in 2024, mainly from Austria, Switzerland, France, Italy and Poland; 89 percent involved in purchasing decisions, 68 percent owners or management; 2026 focus topics are rationalisation, sales and smart solutions |
| Our travel time | About 3.5 hours from Essen — travel and overnight stay are stated separately and transparently |
Meat is the most difficult food in front of a camera. Under cool hall lighting red tips into purple, fat looks yellow instead of white, and the refrigerated counter lays a blue haze over everything. At SÜFFA exhibitors show ham, sausage, cold cuts and whole cuts — and every master butcher sees at once whether a picture looks fresh or not. We set the white balance directly on the product, work without flash and choose angles in which gloss shows freshness instead of glaring.
With the machines — bowl cutters, fillers, clippers, slicers, smoking systems, packaging lines — it is about stainless steel and hygiene. Reflections of the hall roof on polished surfaces, fingerprints and a blurred display ruin the picture; we shoot with a controlled angle, a legible panel and the machine open so that feed, cutting set or filling tube are recognisable. And we show machine and product together: the filler with the sausage chain, the slicer with the cold cuts.
SÜFFA is a hands-on fair: cutting, filling, seasoning, the sales conversation at the counter. We film your demonstrations from two perspectives with close-ups of hands and product, cut a 30-second highlight for LinkedIn and deliver vertical clips for Instagram and your trade partners. Statements by your master butcher, sales manager or application engineer are recorded with a wireless microphone — with subtitles, because cutters and vacuum fillers dominate the sound on the stand.
Competitions, awards and stage programmes of the butchery trade in which your company takes part are covered within the same time window.
SÜFFA runs from Saturday to Monday. On Saturday and Sunday the owners of craft businesses come who stand in production and shop during the week: full aisles, many conversations, a good mood — the days for conversation pictures, demonstrations and atmosphere. Monday is quieter and brings industry, chain operators and buyers; it suits machine shots with time for lighting, interviews and team portraits.
Stand overviews without visitors are taken before opening, when the counter is freshly stocked. Because SÜFFA takes place every two years, you use the material until the next edition for website, catalogue, trade press and social media.
Red stays red, fat stays white — white balance on the product, no flash, no refrigerated-counter haze.
Cutters, fillers and slicers in stainless steel without reflections, panel legible, machine and product together.
Cutting, filling and seasoning from two perspectives, for photo and video.
Your stand before opening with a freshly stocked counter and no visitors in frame.
Vertical clips of the craft and a 30-second highlight, cut on the show day.
Master butchers, sales managers and application engineers with wireless microphone, delivered with subtitles.
A post with your stand while the show is still running gets seen and shared. That is why every package includes finished photos and video within 24 hours after the event ends — first images usually the same day. Two revision rounds included.
A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.
Event recap · YOOZ
Event reel · izy
Brand event · YOOZ
Trade fair clip · Vapes Bars
Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.
Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190
Payment: 50 % deposit on booking by credit card (Stripe link sent with the quote) or bank transfer, 50 % on the show day. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID.
Capacity: maximum 4 exhibitors per show day — please reserve early.
Tell us the date, venue, stand size and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.
We arrive with our own equipment, work discreetly around your stand, and never interrupt a conversation or a demo. Shot list agreed in advance.
Edited photos and cut video via a private download link — within 24 hours after the event ends.
From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. Travel to Stuttgart and any overnight stay are stated separately and transparently.
Not if the white balance is set on the product and we work without flash. We photograph into the counter and, on request, products briefly on the board in front of it, then the colour is right.
Saturday and Sunday for craft businesses, full aisles and demonstrations, Monday for quiet machine shots and industry conversations. Many exhibitors combine two hours on Saturday with two on Monday.
Yes. We bring clean clothing and hair protection and follow the rules of your stand, including when moving between processing and sales areas.
Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.
Send us your hall, stand number and the times of your demonstrations. We will propose a time window and a fixed-price quote.
We normally reply within 24 hours. For short-notice bookings during a show week, please call.
