5 – 10 March 2028 · Messe Frankfurt

Photo & video for Light + Building 2028 in Frankfurt

Every two years Light + Building brings lighting, electrical engineering, home and building automation and networked security technology to Frankfurt. In 2026 it drew 1,927 exhibitors from 49 countries and 144,767 visitors from 143 countries. We photograph luminaires on your stand (booth) so the light looks right, and building technology so planners and installers see what is in front of them.

5–10 March 2028Messe FrankfurtLighting & building technologyFixed prices: €990–1,990 excl. VAT
Trade fair photographer on a luminaire stand at Light + Building in Frankfurt

All prices plus VAT · delivered within 24 hours · See all packages & details

Our work

From exhibition stands to brand films

PrimarkRTL AdGroupRalph LaurenHumanscaleYOOZLütz GmbH
Packages

Clear packages. No surprises.

Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.

Compact

Trade Fair Basic

€990
excl. VAT · 2 hours on site
  • 2 hours of photo and video
  • at least 30 edited images
  • Highlight video (30 seconds)
  • 1 social media clip
  • Stand, atmosphere & detail shots
  • Ready to upload for web, LinkedIn & social media
  • Delivered within 24 hours*
  • Unlimited usage rights included
Book online in 2 minutesCheck availabilityQuote by e-mail
Full day

Trade Fair Full Day

€1,990
excl. VAT · full show day
  • 8 hours — the full show day
  • at least 120 edited images
  • Highlight video (30 sec.) + trade fair film (90 sec.)
  • 3 social media clips
  • On-stand interviews included
  • Stand, atmosphere & detail shots
  • Ready to upload for web, LinkedIn & social media
  • Delivered within 24 hours*
  • Unlimited usage rights included
  • Additional show days: tiered pricing on request
Book online in 2 minutesCheck availabilityQuote by e-mail
Two-person crew

Trade Fair Team

€2,990
excl. VAT · per show day, 2 people
  • Separate photographer and videographer, 8 hours in parallel on your stand
  • at least 200 edited images
  • Highlight video (30 sec.) + trade fair film (90 sec.)
  • 5 social media clips
  • On-stand interviews included while the photos continue
  • For large stands, press events and stage programmes
  • Delivered within 24 hours*
  • Unlimited usage rights included
  • Additional show days: tiered pricing on request
Book online in 2 minutesCheck availabilityQuote by e-mail
Production

Multi-camera stage & interview

on request
Conferences, keynotes, panels
  • 2–4 cameras, full stage capture
  • Audio from radio mics or the desk
  • Lit interview setup
  • Multilingual subtitles
  • Separate cut per speaker
Check availability

Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190

Payment: by invoice or online by credit card, details in the quote. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID. * Delivery after payment in full, see terms.

Video & social

Landscape recap, vertical reels

A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.

Event recap · YOOZ

Event reel · izy

Brand event · YOOZ

Trade fair clip · Vapes Bars

Show facts

Light + Building 2028 at a glance

DatesSunday 5 to Friday 10 March 2028
VenueMesse Frankfurt, Ludwig-Erhard-Anlage 1, 60327 Frankfurt am Main
FrequencyEvery two years, six days — organised by Messe Frankfurt; most recently 8 to 13 March 2026
ProfileLeading trade fair for lighting and building technology, in the organiser words: lighting, electrical engineering, home and building automation and networked security technology
AudienceTrade visitors only; 2028 open Sunday to Thursday 9:00–18:00, Friday 9:00–17:00. In 2026, 47 percent of visitors came from abroad and 95 percent were satisfied with their visit
Our travel timeAbout 2.5 hours from Essen — travel and any overnight stay are stated separately and transparently
At Light + Building

What we produce for exhibitors

💡

Luminaires in operation

Pendant, wall and recessed luminaires exposed for glass, metal and light cone at once.

🏠

Building automation

Switches, sensors and control units close up and in context rather than on white.

🎬

Light scenes on video

Dimming and colour changes without banding, as a 30-second highlight and social media clips.

📷

Stand overviews

Architecture and lighting before the doors open, with no visitors in frame.

🎤

Interviews

Statements from lighting designers, developers and customers with radio mics, with subtitles.

🔐

Security technology

Cameras, access systems and networked detectors in consistent light, catalogue-ready.

The light is the exhibit

At Light + Building the product is often a light source itself. A pendant luminaire that is switched on outshines its own shape in a phone photo; switched off it looks dead. We expose so that glass body, metal shade and light cone stay readable together, and we balance colour temperature between warm luminaires, cool hall light and neighbouring stands. For wall washers, light lines and facade lighting we show what the light does to a surface, not just the fitting.

Building technology is the opposite: switches, sensors, distribution boards and control panels are small, matt and look alike from a distance. We photograph these parts close up, in consistent light and in context, for example a room controller on a wall rather than on white. That way planners and installers see at once what the part is for.

Lighting scenes on video

Dimmable and coloured luminaires challenge the camera: LED drivers can produce banding in the picture, and changing light scenes alter the exposure from second to second. We set shutter speed and white balance to the light on your stand and film the scene the way visitors see it. The material becomes a 30-second highlight and social media clips that show your new products in operation.

Added to that are conversations with architects, lighting designers and electrical wholesalers, recorded with a radio mic: two sentences on the application, delivered with subtitles. In 2026 the show included Design Plaza, an AI Lounge and the Power Festival; which formats run in 2028 the organiser has not yet published. If you appear in a programme item, we film it on request.

Six days, starting on a Sunday

The show opens on a Sunday and ends on Friday. The stand is freshly built on opening day, so we put stand overviews and luminaire shots into the hour before the 9:00 opening, when no visitor is in frame. Conversations and interviews follow during the day; a later day in calmer surroundings suits team portraits and additions. As the show only takes place every two years, plan the material for two years of catalogue, website and project presentations.

Process

From booking to delivery within 24 hours

Briefing & fixed price

Tell us the date, your stand and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.

On your stand

We bring our own equipment, follow an agreed shot list and work discreetly, without interrupting conversations or demos. A first selection is ready while the show day is still running.

Delivered within 24 hours

Finished photos and video for LinkedIn, PR, your website and social media via a private download link, at the latest 24 hours after the event ends. Two revision rounds included.

FAQ

Frequently asked questions

How much does a photographer at Light + Building 2028 cost?

From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. Travel to Frankfurt and any overnight stay are stated separately and transparently.

Our luminaires use dimmable LED light — will the video flicker?

We set shutter speed and white balance to the light on your stand so drivers do not put banding into the picture. For light scenes with colour changes we expose so the scene looks the way it does on site.

We mainly show switches and sensors — is it worth it?

Yes. Small matt parts need close-ups in consistent light and an image in an installed setting so planners recognise the function. Add conversations on the stand and a team portrait.

When is the best time for stand shots?

In the hour before the 9:00 opening, when the stand is empty and the lighting works undisturbed. On Sunday the stand is freshly built; on Friday the show closes already at 17:00.

Do you work in English?

Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.

Other shows

More shows in Frankfurt and Germany

Know-how

Guides: get more out of your show

Contact

Light + Building 2028 — secure your date

Send us your hall, stand number and the luminaires or systems you want to feature. We will propose a time window and a fixed-price quote.

We normally reply within 24 hours. For short-notice bookings during a show week, please call.