Every two years Light + Building brings lighting, electrical engineering, home and building automation and networked security technology to Frankfurt. In 2026 it drew 1,927 exhibitors from 49 countries and 144,767 visitors from 143 countries. We photograph luminaires on your stand (booth) so the light looks right, and building technology so planners and installers see what is in front of them.
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Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.
Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190
Payment: by invoice or online by credit card, details in the quote. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID. * Delivery after payment in full, see terms.
A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.
Event recap · YOOZ
Event reel · izy
Brand event · YOOZ
Trade fair clip · Vapes Bars
| Dates | Sunday 5 to Friday 10 March 2028 |
|---|---|
| Venue | Messe Frankfurt, Ludwig-Erhard-Anlage 1, 60327 Frankfurt am Main |
| Frequency | Every two years, six days — organised by Messe Frankfurt; most recently 8 to 13 March 2026 |
| Profile | Leading trade fair for lighting and building technology, in the organiser words: lighting, electrical engineering, home and building automation and networked security technology |
| Audience | Trade visitors only; 2028 open Sunday to Thursday 9:00–18:00, Friday 9:00–17:00. In 2026, 47 percent of visitors came from abroad and 95 percent were satisfied with their visit |
| Our travel time | About 2.5 hours from Essen — travel and any overnight stay are stated separately and transparently |
Pendant, wall and recessed luminaires exposed for glass, metal and light cone at once.
Switches, sensors and control units close up and in context rather than on white.
Dimming and colour changes without banding, as a 30-second highlight and social media clips.
Architecture and lighting before the doors open, with no visitors in frame.
Statements from lighting designers, developers and customers with radio mics, with subtitles.
Cameras, access systems and networked detectors in consistent light, catalogue-ready.
At Light + Building the product is often a light source itself. A pendant luminaire that is switched on outshines its own shape in a phone photo; switched off it looks dead. We expose so that glass body, metal shade and light cone stay readable together, and we balance colour temperature between warm luminaires, cool hall light and neighbouring stands. For wall washers, light lines and facade lighting we show what the light does to a surface, not just the fitting.
Building technology is the opposite: switches, sensors, distribution boards and control panels are small, matt and look alike from a distance. We photograph these parts close up, in consistent light and in context, for example a room controller on a wall rather than on white. That way planners and installers see at once what the part is for.
Dimmable and coloured luminaires challenge the camera: LED drivers can produce banding in the picture, and changing light scenes alter the exposure from second to second. We set shutter speed and white balance to the light on your stand and film the scene the way visitors see it. The material becomes a 30-second highlight and social media clips that show your new products in operation.
Added to that are conversations with architects, lighting designers and electrical wholesalers, recorded with a radio mic: two sentences on the application, delivered with subtitles. In 2026 the show included Design Plaza, an AI Lounge and the Power Festival; which formats run in 2028 the organiser has not yet published. If you appear in a programme item, we film it on request.
The show opens on a Sunday and ends on Friday. The stand is freshly built on opening day, so we put stand overviews and luminaire shots into the hour before the 9:00 opening, when no visitor is in frame. Conversations and interviews follow during the day; a later day in calmer surroundings suits team portraits and additions. As the show only takes place every two years, plan the material for two years of catalogue, website and project presentations.
Tell us the date, your stand and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.
We bring our own equipment, follow an agreed shot list and work discreetly, without interrupting conversations or demos. A first selection is ready while the show day is still running.
Finished photos and video for LinkedIn, PR, your website and social media via a private download link, at the latest 24 hours after the event ends. Two revision rounds included.
From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. Travel to Frankfurt and any overnight stay are stated separately and transparently.
We set shutter speed and white balance to the light on your stand so drivers do not put banding into the picture. For light scenes with colour changes we expose so the scene looks the way it does on site.
Yes. Small matt parts need close-ups in consistent light and an image in an installed setting so planners recognise the function. Add conversations on the stand and a team portrait.
In the hour before the 9:00 opening, when the stand is empty and the lighting works undisturbed. On Sunday the stand is freshly built; on Friday the show closes already at 17:00.
Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.
Send us your hall, stand number and the luminaires or systems you want to feature. We will propose a time window and a fixed-price quote.
We normally reply within 24 hours. For short-notice bookings during a show week, please call.