The 38th Control is the international trade fair for quality assurance — in 2025 with around 500 exhibitors showing metrology, materials testing, analysis instruments, optoelectronics and QA software. Coordinate measuring machines, optical scanners and CT systems are precision instruments, and they should look like it: we photograph your systems clean, calm and with legible measurement results on screen.
All prices plus VAT · delivered within 24 hours · max. 4 exhibitors per show day · See all packages & details
| Dates | Tuesday 11 to Friday 14 May 2027 |
|---|---|
| Venue | Messe Stuttgart, Messepiazza 1, 70629 Stuttgart — right next to the airport and the A8 motorway |
| Frequency | Annual, four days, trade visitors only — the 38th edition in 2027, organiser P. E. Schall |
| Profile | International trade fair for quality assurance: metrology, materials testing, analysis instruments, optoelectronics, QA systems and software, industrial weighing, counting and sensor technology — around 500 exhibitors in 2025 |
| Audience | Visitors are QA managers, metrologists, design engineers and production planners from automotive, mechanical engineering, medical technology, aerospace and electronics; accompanied by special shows and forums on non-contact metrology |
| Our travel time | About 3.5 hours from Essen — travel and overnight stay are stated separately and transparently |
Metrology has its own aesthetic: granite beds, smooth covers, styli on ruby spheres, test pieces under white-light scanners. At Control these instruments stand close together under hall lighting that reflects in glass, painted surfaces and granite. We photograph with calm perspectives, straight lines and a white balance that keeps white white and anthracite neutral, so your coordinate measuring machine looks as precise in the picture as it measures.
What a measuring system can do shows in the detail and in the result: the stylus on the workpiece, the laser line on the surface, the deviation colour map on the monitor, the CT cross-section. We photograph stylus and test piece in macro and expose screens so that result and instrument are legible at the same time — matched to the refresh rate, without banding and without reflections in the glass.
A measurement takes seconds to minutes and is only a moment in a photo. We film the sequence — loading, probing or scanning, result — from two perspectives, add close-ups and cut a 30-second highlight for LinkedIn plus vertical clips for your distributors. A statement by your application engineer or product manager with a wireless microphone explains accuracy and field of use, delivered with subtitles.
If your company speaks in one of the Control forums or takes part in a special show, we photograph talk, exhibit and audience as well.
Control takes place annually; you need the material from Stuttgart straight away for the show report, website and the invitation to the next edition. Tuesday is opening day with press and first visits; Wednesday and Thursday bring the densest technical conversations and suit conversation pictures and interviews. Friday is noticeably quieter — the best day for instrument shots with time for lighting and for team portraits.
Stand overviews without visitors are taken before opening, when your systems are already running and the screens show results. You receive the highlight video and first images on the evening of the shooting day.
Granite, covers and stylus with straight lines and neutral white balance — precise in the picture.
Probing, laser line and surface in macro so the measuring task is recognisable.
Deviation maps and CT sections on legible screens, without banding or reflections.
Your stand before opening, instruments running, no visitors in frame.
Loading, scanning and result from two perspectives, cut to 30 seconds.
Application engineers and product management with wireless microphone, delivered with subtitles.
A post with your stand while the show is still running gets seen and shared. That is why every package includes finished photos and video within 24 hours after the event ends — first images usually the same day. Two revision rounds included.
A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.
Event recap · YOOZ
Event reel · izy
Brand event · YOOZ
Trade fair clip · Vapes Bars
Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.
Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190
Payment: 50 % deposit on booking by credit card (Stripe link sent with the quote) or bank transfer, 50 % on the show day. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID.
Capacity: maximum 4 exhibitors per show day — please reserve early.
Tell us the date, venue, stand size and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.
We arrive with our own equipment, work discreetly around your stand, and never interrupt a conversation or a demo. Shot list agreed in advance.
Edited photos and cut video via a private download link — within 24 hours after the event ends.
From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. Travel to Stuttgart and any overnight stay are stated separately and transparently.
Yes. We fix the white balance on the instrument, shoot without flash and choose perspectives in which covers and granite do not mirror the hall roof.
Yes. We expose for the screen, match the capture to the refresh rate and deliver images in which instrument and measurement result can be read at the same time.
Wednesday or Thursday for technical conversations and interviews, Friday for quiet instrument shots and team portraits. Stand overviews are taken on any day before opening.
Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.
Send us your hall, stand number and the measuring system you want to feature. We will propose a time window and a fixed-price quote.
We normally reply within 24 hours. For short-notice bookings during a show week, please call.
