spoga horse is the international B2B trade fair of the equestrian industry: manufacturers of riding wear, equipment, saddlery, care and health meet buyers from specialist retail, wholesale and online retail in halls 7 and 8. Unlike a public show, no horse stands on the stand here — it is about collections, materials and orders. We photograph leather, textile and metal so a buyer can judge quality on screen.
All prices plus VAT · delivered within 24 hours · max. 4 exhibitors per show day · See all packages & details
| Dates | Saturday 30 January to Monday 1 February 2027 — Saturday and Sunday 9:00 to 18:00, Monday 9:00 to 17:00 |
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| Venue | Koelnmesse, halls 7 and 8 — Messeplatz 1, 50679 Köln |
| Frequency | Annual, three days, trade visitors only |
| Profile | International trade fair for equestrian sport: clothing for horse and rider, equestrian accessories, horse care and health, saddlery and leather goods |
| Audience | Visitors are buyers from specialist retail, retail and wholesale, department stores and online retail, plus trainers and veterinarians; the show is the ordering platform for the season |
| Our travel time | About 60 minutes from Essen — travel included in the package price |
A saddle is a dark object with a glossy surface — the combination cameras handle worst. Under hall lighting it becomes a black outline with white reflections, and the grain of the leather that justifies the price cannot be seen. We work with large, soft light that shows leather as a material, and with a polarising filter against reflections on stirrups, buckles and bits. Riding wear is photographed on the form or on a model in a constant setup, rugs and saddle pads flat and worn, care products as a range.
For manufacturers with broad collections we work in series: same perspective, same light, same colour matching, so retailers can page through the line on screen afterwards instead of relying on memory.
spoga horse is an ordering show. The value of your stand lies in the conversations between sales and buyers, and exactly these situations are what we photograph — without flash, without interrupting. Added to that are team portraits in consistent light and short statements from your management or product developers with radio mics: what is new in the collection, why this leather, which size runs. You send these clips after the show to retailers who could not come.
Manufacturers from the Netherlands, the UK, Italy, Scandinavia and overseas are briefed in English.
Saturday and Sunday are the strong ordering days. We recommend collection and stand shots in the hour before opening on Saturday, followed by conversations and interviews once the stand is full. A four-hour package covers that. Monday is shorter and quieter — good for detail shots of individual models when your team has time. Highlight video and first images are delivered on Saturday evening so retailers arriving on Sunday have already seen your novelties.
Soft, large light and polarising filter — grain visible, fittings without reflections.
Collections on form or model in a constant setup, rugs flat and worn.
Same perspective and colour matching for lines with many models — images for catalogue and dealer portal.
Architecture, product presentation and lighting before the doors open, with no visitors in frame.
Sales and buyers on the stand, no flash, no interruption.
Statements from management and product development with radio mics, in German or English, subtitled.
A post with your stand while the show is still running gets seen and shared. That is why every package includes finished photos and video within 24 hours after the event ends — first images usually the same day. Two revision rounds included.
A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.
Event recap · YOOZ
Event reel · izy
Brand event · YOOZ
Trade fair clip · Vapes Bars
Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.
Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190
Payment: 50 % deposit on booking by credit card (Stripe link sent with the quote) or bank transfer, 50 % on the show day. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID.
Capacity: maximum 4 exhibitors per show day — please reserve early.
Tell us the date, venue, stand size and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.
We arrive with our own equipment, work discreetly around your stand, and never interrupt a conversation or a demo. Shot list agreed in advance.
Edited photos and cut video via a private download link — within 24 hours after the event ends.
From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. Travel to Cologne is included.
Yes. We work with large, soft light that shows grain and stitching, and with a polarising filter against reflections on fittings. A saddle then appears as a material, not a black outline.
Saturday: collection shots before opening, then ordering conversations. Monday suits quiet detail shots of individual models.
In series we produce about 20 to 30 matching item shots per hour. For 80 items plus stand and conversations we recommend the full Saturday.
Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.
Send us your hall, stand number and the collection you want to feature. We will propose a time window and a fixed-price quote.
We normally reply within 24 hours. For short-notice bookings during a show week, please call.
