PSI is the leading European trade fair for the promotional products industry and in 2027, after six decades in Düsseldorf, moves to Koelnmesse for the first time: halls 7 and 8, more than 600 expected exhibitors and over 10,000 trade visitors. For every exhibitor that means a new stand, a new hall and no usable photos from last year. We photograph ranges in series, finishing in motion and the stand nobody has seen yet.
All prices plus VAT · delivered within 24 hours · max. 4 exhibitors per show day · See all packages & details
| Dates | Tuesday 12 to Thursday 14 January 2027 |
|---|---|
| Venue | Koelnmesse, halls 7 and 8 — Messeplatz 1, 50679 Köln |
| Frequency | Annual in January, three days, trade visitors only — in Cologne for the first time in 2027 after more than 60 years in Düsseldorf |
| Profile | Leading European trade fair for promotional products, incentives and merchandising: textiles, writing instruments, bags, drinking bottles, tech gadgets, confectionery, packaging and finishing technology — more than 600 exhibitors expected |
| Audience | More than 10,000 trade visitors expected; the final Düsseldorf edition in 2026 drew 9,735 visitors from 68 countries. The boulevard between halls 7 and 8 forms the central axis |
| Our travel time | About 60 minutes from Essen — travel included in the package price |
A promotional products stand rarely shows one product but dozens: pens in twelve colours, bottles in three sizes, textiles in a wall of colour swatches, plus lanyards, power banks and sweets. Breaking this variety into individual images that match is the real task. We set up a portable table rig with our own light and a neutral background right on the stand and photograph product ranges in series — same perspective, same light, same colour matching, so the images sit side by side in catalogue, online shop and sales presentation.
Finishing decides the purchase: engraving, embossing, embroidery, doming, photo print. We photograph these details at macro distance with raking light so depth and edge are visible, and film machines finishing live on the stand — the seconds in which a logo appears are the best clip of this show.
With the move to Cologne every exhibitor stands on a stand that has never existed in this form. Last year material — Düsseldorf halls, old stand architecture — is out of date. We photograph your Cologne stand in the hour before opening: architecture, product presentation, boulevard perspective, logo. Plus team portraits in consistent light and statements from your management with radio mics, in German or English, subtitled for LinkedIn.
A large share of exhibitors come from abroad. Briefing and engagement run in English; we invoice with VAT ID, without German VAT for companies outside the EU.
Tuesday is opening day and the best for range shots: stock is complete, nothing has run out, the aisles are empty before opening. Then come consultations, finishing demos and interviews. A four-hour package on Tuesday covers range and stand; if you have a large product palette, book the full day. Highlight video and first images are delivered on Tuesday evening so distributors arriving on Thursday have already seen your novelties.
Table rig with our own light on the stand — dozens of items in the same perspective and colour matching.
Engraving, embossing, embroidery and print at macro distance with raking light.
Machines on the stand filmed — the seconds in which a logo appears, as a vertical clip.
Your new Cologne stand before the doors open: architecture, product wall, boulevard perspective.
Consultation and sample handover on the stand, no flash, no interruption.
Statements from management and sales with radio mics, in German or English, subtitled.
A post with your stand while the show is still running gets seen and shared. That is why every package includes finished photos and video within 24 hours after the event ends — first images usually the same day. Two revision rounds included.
A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.
Event recap · YOOZ
Event reel · izy
Brand event · YOOZ
Trade fair clip · Vapes Bars
Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.
Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190
Payment: 50 % deposit on booking by credit card (Stripe link sent with the quote) or bank transfer, 50 % on the show day. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID.
Capacity: maximum 4 exhibitors per show day — please reserve early.
Tell us the date, venue, stand size and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.
We arrive with our own equipment, work discreetly around your stand, and never interrupt a conversation or a demo. Shot list agreed in advance.
Edited photos and cut video via a private download link — within 24 hours after the event ends.
From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. Travel to Cologne is included.
In series with the table rig, two hours produce matching shots of 40 to 60 items. For complete catalogues we plan a full show day or a follow-up production in our studio in Essen.
Tuesday: complete stock, empty aisles before opening and the most trade conversations afterwards. Wednesday and Thursday suit interviews and late visitors.
Yes. We film engraving, printing and embroidery close to the workpiece at high frame rate and cut a vertical clip that can go online on the show day.
Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.
Send us your hall, stand number and the product groups you want to feature. We will propose a time window and a fixed-price quote.
We normally reply within 24 hours. For short-notice bookings during a show week, please call.
