12 – 14 January 2027 · Koelnmesse, halls 7 and 8

Photo & video for PSI 2027 in Cologne

PSI is the leading European trade fair for the promotional products industry and in 2027, after six decades in Düsseldorf, moves to Koelnmesse for the first time: halls 7 and 8, more than 600 expected exhibitors and over 10,000 trade visitors. For every exhibitor that means a new stand, a new hall and no usable photos from last year. We photograph ranges in series, finishing in motion and the stand nobody has seen yet.

12–14 January 2027Koelnmesse, halls 7 and 8Promotional products & merchandisingFixed prices: €990–2,990 excl. VAT
Trade fair photographer on a promotional products stand at PSI in Cologne

All prices plus VAT · delivered within 24 hours · See all packages & details

Our work

From exhibition stands to brand films

PrimarkRTL AdGroupRalph LaurenHumanscaleYOOZLütz GmbH
Packages

Clear packages. No surprises.

Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.

Compact

Trade Fair Basic

€990
excl. VAT · 2 hours on site
  • 2 hours of photo and video
  • at least 30 edited images
  • Highlight video (30 seconds)
  • 1 vertical social clip (9:16, Reels & TikTok)
  • Stand, atmosphere & detail shots
  • Ready to upload for web, LinkedIn & social media
  • Delivered within 24 hours*
  • Unlimited usage rights included
Book online in 2 minutesCheck availabilityQuote by e-mail
Full day

Trade Fair Full Day

€1,990
excl. VAT · full show day
  • 8 hours — the full show day
  • at least 120 edited images
  • Highlight video (30 sec.) + trade fair film (90 sec.)
  • 3 vertical social clips (9:16, Reels & TikTok)
  • On-stand interviews included
  • Stand, atmosphere & detail shots
  • Ready to upload for web, LinkedIn & social media
  • Delivered within 24 hours*
  • Unlimited usage rights included
  • Additional show days: tiered pricing on request
Book online in 2 minutesCheck availabilityQuote by e-mail
Two-person crew

Trade Fair Team

€2,990
excl. VAT · per show day, 2 people
  • Separate photographer and videographer, 8 hours in parallel on your stand
  • at least 200 edited images
  • Highlight video (30 sec.) + trade fair film (90 sec.)
  • 5 vertical social clips (9:16, Reels & TikTok)
  • On-stand interviews included while the photos continue
  • For large stands, press events and stage programmes
  • Delivered within 24 hours*
  • Unlimited usage rights included
  • Additional show days: tiered pricing on request
Book online in 2 minutesCheck availabilityQuote by e-mail
Production

Multi-camera stage & interview

on request
Conferences, keynotes, panels
  • 2–4 cameras, full stage capture
  • Audio from radio mics or the desk
  • Lit interview setup
  • Multilingual subtitles
  • Separate cut per speaker
Check availability

Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190

Payment: by invoice or online by credit card, details in the quote. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID. * Delivery after payment in full, see terms.

Video & social

Landscape recap, vertical reels

A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.

Event recap · YOOZ

Event reel · izy

Brand event · YOOZ

Trade fair clip · Vapes Bars

Show facts

PSI 2027 at a glance

DatesTuesday 12 to Thursday 14 January 2027
VenueKoelnmesse, halls 7 and 8 — Messeplatz 1, 50679 Köln
FrequencyAnnual in January, three days, trade visitors only — in Cologne for the first time in 2027 after more than 60 years in Düsseldorf
ProfileLeading European trade fair for promotional products, incentives and merchandising: textiles, writing instruments, bags, drinking bottles, tech gadgets, confectionery, packaging and finishing technology — more than 600 exhibitors expected
AudienceMore than 10,000 trade visitors expected; the final Düsseldorf edition in 2026 drew 9,735 visitors from 68 countries. The boulevard between halls 7 and 8 forms the central axis
Our travel timeAbout 60 minutes from Essen — travel included in the package price
At PSI

What we produce for exhibitors

🖊️

Ranges in series

Table rig with our own light on the stand — dozens of items in the same perspective and colour matching.

🔍

Finishing in detail

Engraving, embossing, embroidery and print at macro distance with raking light.

🎬

Finishing live

Machines on the stand filmed — the seconds in which a logo appears, as a vertical clip.

📷

Stand overviews

Your new Cologne stand before the doors open: architecture, product wall, boulevard perspective.

🤝

Distributor conversations

Consultation and sample handover on the stand, no flash, no interruption.

🎤

Interviews

Statements from management and sales with radio mics, in German or English, subtitled.

Hundreds of items, one setup

A promotional products stand rarely shows one product but dozens: pens in twelve colours, bottles in three sizes, textiles in a wall of colour swatches, plus lanyards, power banks and sweets. Breaking this variety into individual images that match is the real task. We set up a portable table rig with our own light and a neutral background right on the stand and photograph product ranges in series — same perspective, same light, same colour matching, so the images sit side by side in catalogue, online shop and sales presentation.

Finishing decides the purchase: engraving, embossing, embroidery, doming, photo print. We photograph these details at macro distance with raking light so depth and edge are visible, and film machines finishing live on the stand — the seconds in which a logo appears are the best clip of this show.

A new stand for everyone

With the move to Cologne every exhibitor stands on a stand that has never existed in this form. Last year material — Düsseldorf halls, old stand architecture — is out of date. We photograph your Cologne stand in the hour before opening: architecture, product presentation, boulevard perspective, logo. Plus team portraits in consistent light and statements from your management with radio mics, in German or English, subtitled for LinkedIn.

A large share of exhibitors come from abroad. Briefing and engagement run in English; we invoice with VAT ID, without German VAT for companies outside the EU.

Tuesday first

Tuesday is opening day and the best for range shots: stock is complete, nothing has run out, the aisles are empty before opening. Then come consultations, finishing demos and interviews. A four-hour package on Tuesday covers range and stand; if you have a large product palette, book the full day. Highlight video and first images are delivered on Tuesday evening so distributors arriving on Thursday have already seen your novelties.

Process

From booking to delivery within 24 hours

Briefing & fixed price

Tell us the date, your stand and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.

On your stand

We bring our own equipment, follow an agreed shot list and work discreetly, without interrupting conversations or demos. A first selection is ready while the show day is still running.

Delivered within 24 hours

Finished photos and video for LinkedIn, PR, your website and social media via a private download link, at the latest 24 hours after the event ends. Two revision rounds included.

FAQ

Frequently asked questions

How much does a photographer at PSI 2027 cost?

From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. Travel to Cologne is included.

We show several hundred items — how many can you cover?

In series with the table rig, two hours produce matching shots of 40 to 60 items. For complete catalogues we plan a full show day or a follow-up production in our studio in Essen.

Which day is best?

Tuesday: complete stock, empty aisles before opening and the most trade conversations afterwards. Wednesday and Thursday suit interviews and late visitors.

Can you film the finishing machine on the stand?

Yes. We film engraving, printing and embroidery close to the workpiece at high frame rate and cut a vertical clip that can go online on the show day.

Do you work in English?

Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.

Other shows

More shows in Cologne and NRW

Know-how

Guides: get more out of your show

Contact

PSI 2027 — secure your date

Send us your hall, stand number and the product groups you want to feature. We will propose a time window and a fixed-price quote.

We normally reply within 24 hours. For short-notice bookings during a show week, please call.