interlift is the world's leading trade fair for the lift industry and takes place every two years — in 2025 for the first time in Nuremberg, with more than 500 exhibitors from 43 countries and over 25,000 visitors from 100 countries. Cars, doors, drives and controllers are photographically demanding: mirror, stainless steel, glass and several metres of height. We show them so lift builders and planners can see workmanship, and deliver material that lasts until 2029.
All prices plus VAT · delivered within 24 hours · See all packages & details
| Dates | Tuesday 12 to Friday 15 October 2027, daily 9 am to 6 pm |
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| Venue | Messezentrum Nürnberg (NürnbergMesse), Messezentrum 1, 90471 Nuremberg |
| Frequency | Every two years since 1991, four days; in Nuremberg since 2025; organised by AFAG, professional sponsor VFA-Interlift e.V. |
| Profile | World-leading trade fair for lifts, components and accessories — more than 500 exhibitors from 43 countries and over 25,000 visitors from 100 countries in halls 1, 3, 3A, 3C, 4 and 4A in 2025 |
| Audience | Exhibitors are mostly small and medium-sized, highly specialised component manufacturers; visitors are lift builders, maintenance companies, planners and operators; VFA forum with lecture programme |
| Our travel time | About 4 hours by ICE from Essen — travel and overnight stay are stated separately and transparently |
A lift car is a room made of reflective surfaces: stainless steel, glass, mirror, lacquered panels, plus lighting that shines itself. Whoever photographs it quickly ends up in the picture. We work with a polarising filter, directed light and viewpoints that take the photographer out of the reflection, and expose car lighting and surfaces separately so material and workmanship become visible.
Doors, drives, ropes, buffers and controllers are the opposite: technical, often grey, with no display value. With side light and detail shots we show connections, rating plates and fits — the images lift builders need in tenders and maintenance documents. Exhibits several metres tall we photograph with a wide-angle lens and corrected verticals, so a shaft does not lean.
Door operators, safety gears and controllers show their quality in motion: how quietly a door closes, how smoothly a drive starts, how an emergency call is triggered. We film sequences in real time and slow motion, record your engineer's explanation with a radio mic and cut a 30-second highlight plus vertical clips — with subtitles in English and German, since visitors come from a hundred countries.
If you speak in the VFA forum, you get speaker and audience shots from two positions without flash; we film the talk on request.
Tuesday and Wednesday are the strongest days with the most technical conversations; the hour before the 9 am opening belongs to car and stand shots without visitors. Thursday and Friday are quieter and suit team portraits, interviews and extensive component series.
Because interlift only takes place every two years, the material has to last until the next edition in 2029. We deliver a complete selection in catalogue quality rather than a handful of hero shots — for website, tender documents and your next stand.
Polarising filter, directed light and separate exposure — mirror, stainless steel and glass without the photographer in frame.
Side light and detail shots — connections, rating plates and fits for tenders and maintenance.
Door travel, start-up and emergency call in real time and slow motion, engineer with radio mic, highlight on the show day.
Architecture and exhibits with corrected verticals before the doors open, with no visitors in frame.
Consultations with lift builders, maintenance companies and planners at the exhibit — no flash.
Statements from engineering, management and customers, delivered with subtitles.
A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.
Event recap · YOOZ
Event reel · izy
Brand event · YOOZ
Trade fair clip · Vapes Bars
Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.
Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190
Payment: by invoice or online by credit card, details in the quote. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID.
Tell us the date, your stand and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.
We bring our own equipment, follow an agreed shot list and work discreetly, without interrupting conversations or demos. A first selection is ready while the show day is still running.
Finished photos and video for LinkedIn, PR, your website and social media via a private download link, at the latest 24 hours after the event ends. Two revision rounds included.
From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. Travel to Nuremberg and any overnight stay are stated separately and transparently.
With a polarising filter, directed light and a viewpoint that takes the photographer out of the reflection. We expose car lighting and surfaces separately so material and workmanship stay visible.
Yes. We work with a wide-angle lens and correct verticals in post-production so shaft and guide rails stand straight. For the overall view we use the hour before opening.
Tuesday or Wednesday: the most technical conversations, and the hour before opening for car and stand shots. Thursday and Friday are quieter for team portraits and component series.
Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.
Send us your hall, stand number and the cars or components you want to feature. We will propose a time window and a fixed-price quote.
We normally reply within 24 hours. For short-notice bookings during a show week, please call.
