iENA is the international trade fair for ideas, inventions and new products: independent inventors, inventor associations, universities and companies show over three days what they have been working on. For most exhibitors it is the one appearance a year where licensees, retailers and press come to the stand. We photograph your prototype and you so that it becomes a portfolio for your invention — and film the 30 seconds in which you explain it.
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| Dates | Saturday 31 October to Monday 2 November 2026 |
|---|---|
| Venue | Messezentrum Nürnberg (NürnbergMesse), Messezentrum 1, 90471 Nuremberg |
| Frequency | Annual, three days; organised by AFAG Messen und Ausstellungen GmbH |
| Profile | International trade fair for ideas, inventions and new products — independent inventors, inventor associations, companies, craft businesses, universities and research institutes |
| Audience | Open to the general public, alongside Consumenta and Hack & Make on one shared ticket; audience of licensees, retailers, press and interested visitors; medals awarded by a jury |
| Our travel time | About 4 hours by ICE from Essen — travel and overnight stay are stated separately and transparently |
Inventions at iENA are often one-offs: a 3D-printed housing, a working sample from the workshop, a household helper that only makes sense in the hand. Hall lighting turns them into a flat, small object in a big room. We bring our own light and a neutral background to the stand and photograph your invention like a finished product — overall view, details, use in the hand — so it convinces in a licensing offer, a patent portfolio and a crowdfunding page.
Part of that is the portrait of the person behind the idea. Licensees and investors want to know who they are dealing with; a calm portrait on your own stand replaces the passport photo in the application file.
Most inventors explain their idea a hundred times over three days. We record the best version once, cleanly: you in frame, the invention working, a radio mic against the hall noise, subtitles in English and German. From that come a 30-second highlight and vertical clips — material you send to prospects instead of telling the story again each time.
If you are nominated for a medal, tell us the time of the ceremony. We photograph the presentation on stage, and you have picture and certificate together for the press release.
iENA opens on a Saturday and runs alongside the Consumenta consumer show and the Hack & Make festival, on one shared ticket, with no trade-only days. Expect walk-in visitors on all three days — good for shots with visitors and reactions. The fair is open daily from 10 am to 6 pm, with last admission at 5 pm; after that no new visitors arrive, so the final hour suits prototype, portrait and interview. On Monday 2 November the Nuremberg iNNOVATIONS Congress also runs alongside the fair (10 am to 5 pm, separate ticket).
For a single inventor stand the two-hour package is usually enough: one hour of product and portrait, one hour of pitch video and stand shots. Associations and universities with several exhibitors on a shared area are better off with four hours, so each invention gets its own set of images.
At iENA inventors meet professionals and a large walk-in public. These organiser details help you plan shots of your prototype, your pitch and the medal ceremony.
iENA runs alongside the Consumenta consumer show and the Hack & Make festival, on one shared ticket, with no trade-only days. That brings real users to your stand; plan consent for recognisable faces.
The fair is open daily from 10 am to 6 pm, with last admission at 5 pm. After that no new visitors arrive, so the final hour suits portraits and close-ups of your prototype.
The organiser holds one ceremony for young inventors and another for independent inventors, universities and industry. Ask the iENA management office, just inside hall 4, when your category is presented.
Saudi Arabia is the 2026 partner country, Thailand's presence is growing and a large Hong Kong delegation attends for the first time. Subtitled clips help international exhibitors follow up with contacts back home.
On Monday 2 November the Nuremberg iNNOVATIONS Congress runs from 10 am to 5 pm, with talks on AI and innovation management, including a session of the IHK user club. If you want company contacts, Monday is a sensible day for your pitch video.
Information as published by the organiser (iena.de), September 2026.
Our own light, neutral background — your invention like a finished product, with details and use.
Calm portrait on the stand for licensing offers, patent portfolios and press.
Your explanation recorded once, cleanly, with radio mic and subtitles in two languages.
Shared areas of associations and universities before opening, with no visitors in frame.
Presentation on stage, picture and certificate together for your press release.
Short statements from inventors, partners and visitors, in English as well.
A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.
Event recap · YOOZ
Event reel · izy
Brand event · YOOZ
Trade fair clip · Vapes Bars
Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.
Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190
Payment: by invoice or online by credit card, details in the quote. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID.
Tell us the date, your stand and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.
We bring our own equipment, follow an agreed shot list and work discreetly, without interrupting conversations or demos. A first selection is ready while the show day is still running.
Finished photos and video for LinkedIn, PR, your website and social media via a private download link, at the latest 24 hours after the event ends. Two revision rounds included.
From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. Travel to Nuremberg and any overnight stay are stated separately and transparently.
Usually yes: one hour for prototype and portrait, one hour for pitch video and stand shots. Shared stands with several inventions should plan four hours.
Private visitors come on all three days, because one ticket also covers Consumenta and Hack & Make. So there are audience and reactions every day; we put calm product shots into the final hour after last admission at 5 pm. On Monday the iNNOVATIONS Congress adds company contacts.
Yes. Tell us the time, we are there for the presentation on stage and afterwards take a calm picture with the certificate on your stand.
Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.
Send us your stand number, your invention and whether you are nominated for a medal. We will propose a time window and a fixed-price quote.
We normally reply within 24 hours. For short-notice bookings during a show week, please call.
