The 35th EUROBIKE will be three compact trade days without a public day, in halls 3, 4 and 5 around the Agora with outdoor test tracks. Around 800 exhibitors from 44 countries showed bikes, e-drives and components in 2026, and about 60 percent of trade visitors came from abroad. We photograph your models so paint, carbon and weld seams are right — and film them in motion.
All prices plus VAT · delivered within 24 hours · See all packages & details
| Dates | Wednesday 30 June to Friday 2 July 2027 |
|---|---|
| Venue | Messe Frankfurt, halls 3, 4 and 5 around the Agora — Ludwig-Erhard-Anlage 1, 60327 Frankfurt am Main |
| Frequency | Annual, back in early summer from 2027; three days for trade visitors only, no festival day; organised by Fairnamic GmbH |
| Profile | The leading international trade show of the bicycle industry: bikes and e-bikes, drives and batteries, components, apparel, accessories, software and ecomobility — around 800 exhibitors from 44 countries and 15,130 trade visitors in 2026 |
| Audience | About 60 percent of trade visitors from abroad; test tracks and demo areas on the Agora, Forum and Festhalle for partner events |
| Our travel time | About 2.5 hours from Essen — travel and any overnight stay are stated separately and transparently |
A bicycle is a difficult product for the camera: a thin frame against a busy background, gloss paint that mirrors the hall, matt carbon surfaces that go flat in diffuse light, and details — weld seams, thru-axles, displays — you have to see up close. We photograph your models before opening with our own light and a polarising filter, head-on and in three-quarter view at the same height, so a model range looks consistent and works for catalogue, dealer portal and online shop. Details such as drive unit, battery and cockpit are added in close-up.
Component manufacturers — drives, brakes, drivetrains, tyres — get product shots with a neutral background on the stand, a whole series in 20 minutes.
What sets EUROBIKE apart from other shows is the Agora with its outdoor test tracks. A bike in motion, a suspension fork test, an e-drive on the climb — these are the videos dealers and end customers watch on Instagram and YouTube. We film at high frame rate for slow motion and with a panning camera for motion sharpness, and cut vertical clips that go online on the show day. Short statements from your product managers or athletes are delivered with subtitles, in English and German.
Wednesday is the strongest day, with the opening, new products and the most dealer appointments. For model ranges with our own light we need the stand without visitors, so we start an hour before opening. A four-hour package on Wednesday or Thursday covers model range, stand life and test track; if you have many models or a partner event in the Forum, book a full day. Images and highlight video are delivered in the evening so your sales team can send them to dealers who did not travel to Frankfurt.
Bikes head-on and in three-quarter view with our own light and polarising filter — paint and carbon without reflections, range consistent.
Motors, batteries, brakes and cockpits in close-up with a neutral background, right on the stand.
Bikes in motion on the Agora — slow motion, panning camera, vertical clips the same day.
Architecture and lighting before the doors open, with no visitors in frame.
Consultation and ordering on the stand — wide open, no flash, no interruption.
Statements from product managers and athletes with radio mics, in English or German, delivered with subtitles.
A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.
Event recap · YOOZ
Event reel · izy
Brand event · YOOZ
Trade fair clip · Vapes Bars
Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.
Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190
Payment: by invoice or online by credit card, details in the quote. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID.
Tell us the date, your stand and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.
We bring our own equipment, follow an agreed shot list and work discreetly, without interrupting conversations or demos. A first selection is ready while the show day is still running.
Finished photos and video for LinkedIn, PR, your website and social media via a private download link, at the latest 24 hours after the event ends. Two revision rounds included.
From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. Travel to Frankfurt and any overnight stay are stated separately and transparently.
Yes, before opening with our own light and a fixed camera position. Ten to fifteen bikes in head-on and three-quarter view take about an hour.
Yes. We film riding shots on the Agora at high frame rate with a panning camera and cut vertical clips for Instagram and YouTube.
Wednesday for the opening, new products and dealer appointments, the hour before opening for the model range. Thursday suits test track and interviews.
Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.
Send us your hall, stand number and the models you want to feature. We will propose a time window and a fixed-price quote.
We normally reply within 24 hours. For short-notice bookings during a show week, please call.
