Anuga FoodTec is the international supplier trade fair for the food and beverage industry and takes place only every three years — eight segments from processing via filling and packaging to automation, intralogistics and safety, plus special areas such as the Pet Food Zone and the Cultivated Zone. The exhibit here is a stainless steel machine, often several metres long, shown in operation. We photograph it so it does not look like a mirror, and film it while it runs.
All prices plus VAT · delivered within 24 hours · max. 4 exhibitors per show day · See all packages & details
| Dates | Tuesday 23 to Friday 26 February 2027 |
|---|---|
| Venue | Koelnmesse, Messeplatz 1, 50679 Köln |
| Frequency | Every three years, four days, trade visitors only |
| Profile | International supplier trade fair for the food and beverage industry in eight segments: Processing, Filling & Packaging, Automation, Digitalisation, Intralogistics, Safety & Analytics, Environment & Energy and Science & Pioneering — with Pet Food Zone and Cultivated Zone |
| Audience | Visitors are production and technical managers, buyers and managing directors of food and beverage producers from all over the world; a large share of exhibitors travel in from abroad |
| Our travel time | About 60 minutes from Essen — travel included in the package price |
A filling or packaging line consists of brushed and polished stainless steel, glass panels, acrylic guards and control panels. Every one of these surfaces reflects hall lighting, neighbouring stands and the photographer. We shoot with a polarising filter, choose positions where reflections fall on non-critical surfaces, and add our own light so the edges and contours of the machine become legible instead of blurring into grey. We correct the perspective so a ten-metre line remains recognisable as a line and not as a wedge.
Details decide at a supplier show: valve, dosing head, gripper, sealing station, sensor. We photograph these components individually with raking light and in the context of the machine, plus the hygienic design features — welds, radii, seals — your customers check first.
A standing machine is a catalogue picture. A running machine is a sales argument. We film lines in operation at high frame rate so filling, capping, labelling or robot handling can be followed in slow motion, and cut a 30-second clip plus longer sequences for your website and sales presentations. Interviews with heads of development and customers are recorded with radio mics; next to running lines we use shotgun mics so the voice stays above the machine noise.
Exhibitors from Italy, the Netherlands, Denmark, Switzerland and overseas are briefed in English; invoices with VAT ID, without German VAT for companies outside the EU.
Because Anuga FoodTec takes place only every three years, the material has to last until 2030. So we focus on shots without date references: machine, components, team and statements. Tuesday is the strongest day — stand shots in the hour before opening when all lines are running and nobody is in frame, then conversations and interviews. A four-hour package covers that; if you show several machines, book the full day.
Stainless steel with polarising filter and our own light, perspective corrected — the line as a line.
Valves, dosing heads, grippers and hygienic design details in raking light, individually and in context.
Filling, capping and handling filmed at high frame rate, as a clip and as a sequence for sales.
Architecture and running machines before the doors open, with no visitors in frame.
Consultations with production and technical managers on the stand, no flash, no interruption.
Statements from heads of development and customers with radio or shotgun mics, in German or English, subtitled.
A post with your stand while the show is still running gets seen and shared. That is why every package includes finished photos and video within 24 hours after the event ends — first images usually the same day. Two revision rounds included.
A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.
Event recap · YOOZ
Event reel · izy
Brand event · YOOZ
Trade fair clip · Vapes Bars
Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.
Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190
Payment: 50 % deposit on booking by credit card (Stripe link sent with the quote) or bank transfer, 50 % on the show day. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID.
Capacity: maximum 4 exhibitors per show day — please reserve early.
Tell us the date, venue, stand size and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.
We arrive with our own equipment, work discreetly around your stand, and never interrupt a conversation or a demo. Shot list agreed in advance.
Edited photos and cut video via a private download link — within 24 hours after the event ends.
From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. Travel to Cologne is included.
Yes. We work with wide-angle lenses and correct the perspective so the line remains recognisable as a line. Polarising filter and our own light keep reflections on stainless steel and guards under control.
Yes. We film filling, capping and handling at high frame rate for slow motion and cut a clip plus a longer sequence. For interviews next to running lines we use shotgun mics.
We concentrate on shots without date references: machine, components, team, statements. The material then lasts until the next edition and stays usable on your website and in presentations.
Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.
Send us your hall, stand number and the machines you want to feature. We will propose a time window and a fixed-price quote.
We normally reply within 24 hours. For short-notice bookings during a show week, please call.
