drupa takes place every four years, and in 2028 it is shortened to nine days. In 2024 it brought 1,614 exhibitors from 49 countries and 165,551 visitors from 173 countries. We photograph presses, print samples and packaging so colour and material are right in the image, and film the conversations at your stand (booth).
All prices plus VAT · delivered within 24 hours · See all packages & details
Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.
Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190
Payment: by invoice or online by credit card, details in the quote. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID. * Delivery after payment in full, see terms.
A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.
Event recap · YOOZ
Event reel · izy
Brand event · YOOZ
Trade fair clip · Vapes Bars
| Dates | Tuesday 9 to Wednesday 17 May 2028 |
|---|---|
| Venue | Messe Düsseldorf, Messeplatz, 40474 Düsseldorf |
| Frequency | Every four years — nine days in 2028 instead of the eleven days of 2024 |
| Profile | International trade fair for printing solutions; for 2028 the organiser names end-to-end solutions, automation, robotics, artificial intelligence, materials and the circular economy as focus topics |
| Audience | In 2024 drupa counted 1,614 exhibitors from 49 countries, 165,551 visitors from 173 countries and 138,773 m² net space; around 80 percent of visitors came from abroad. New exhibition concept for 2028 with the clusters grow, create, learn and play |
| Our travel time | About 30 minutes from Essen — travel included in the package price |
Long lines with our own light and polarising filter, painted surfaces without hall reflections.
Labels, folding cartons and films shot with a fixed colour reference so the tone is right.
Embossing, hot foil and varnish in raking light so the surface reads in the image.
Architecture and lighting before the rush, with no visitors in frame.
Statements from sales staff and customers in German or English, with subtitles.
Machine run with operator hands as a 30-second highlight and social media clips.
drupa shows two worlds that have little in common photographically: printing presses of painted steel, several metres long, and printed products where colour, gloss and feel are what counts. On the press, hall lighting and neighbouring stands reflect; on a print sample, a colour shift decides whether the customer trusts the picture. We work with our own neutral light, a polarising filter for painted surfaces and a fixed colour reference, so labels, folding cartons, films and textile prints look in the image the way they look in the hand.
We show finishes such as embossing, hot foil or varnish in raking light so the surface becomes readable. The same goes for 3D-printed parts and printed electronics: details in macro, next to a picture that gives a sense of scale.
At drupa, machines are demonstrated, not just displayed. We film the run, from loading the substrate to the finished sheet or reel, and keep the operator's hands in frame, because prospects judge effort and handling from them. On top come statements from sales staff and customers, in German or English, delivered with subtitles.
For 2028 the organiser has announced a new exhibition concept with the clusters grow, create, learn and play, and plans to publish programme details in early 2027. In 2024 five special forums ran on the grounds, among them drupa cube and drupa next age. Whether and how your speakers can be covered in 2028 we clarify with you once the programme is out.
Nine days is long, but shorter than in 2024. Put pictures without visitors on the morning before the stand fills up, and schedule demonstrations with customer conversations on the days your sales team has appointments. The 2028 opening hours have not yet been published consistently by the organiser, so we agree time windows binding only shortly before the show.
Because drupa takes place only every four years, the images last accordingly: for catalogue, website, sales documents and social media clips until the next edition.
Tell us the date, your stand and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.
We bring our own equipment, follow an agreed shot list and work discreetly, without interrupting conversations or demos. A first selection is ready while the show day is still running.
Finished photos and video for LinkedIn, PR, your website and social media via a private download link, at the latest 24 hours after the event ends. Two revision rounds included.
From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. Travel to Düsseldorf is included.
Yes. We photograph samples with our own neutral light and a fixed colour reference so hue and gloss stay consistent. On request we match the images to your house colours.
Preferably on one of the first days, when your customers arrive and the stand is freshly built. Overviews without visitors are taken before opening.
The organiser has announced details of the supporting programme for early 2027. Once your speaking slot is fixed, we plan photos and recording around it.
Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.
Send us your hall, stand number and the machine or printed product you want to feature. We will propose a time window and a fixed-price quote.
We normally reply within 24 hours. For short-notice bookings during a show week, please call.
