EQUITANA is the world fair for equestrian sport: seven days, seven halls, ten thematic areas, more than 100,000 visitors and around 1,000 hours of programme with top trainers, congresses and evening shows. It takes place only every two years — what is made here has to last until 2029. We photograph saddle, rug and feed on the horse rather than on the shelf, and film where the visitors stand: at the arena rail.
All prices plus VAT · delivered within 24 hours · max. 4 exhibitors per show day · See all packages & details
| Dates | Thursday 18 to Wednesday 24 March 2027 |
|---|---|
| Venue | Messe Essen, Messeplatz 1, 45131 Essen |
| Frequency | Every two years, seven days, public and trade show |
| Profile | World fair for equestrian sport in seven halls and ten thematic areas: equipment for horse and rider, feed, stable construction, trailers, breeding, tourism and insurance |
| Audience | More than 100,000 visitors, around 1,000 hours of programme with over 40 top trainers, more than ten congresses and six evening events; horses in the arenas are part of almost every stand setting |
| Our travel time | Our office is on Messeallee, a five-minute walk from the grounds — no travel costs |
A bridle on a rack is a catalogue picture. A bridle on a horse whose rider is just checking the strap is a picture riders share. At EQUITANA horses stand in demonstration rings, on stands and in the aisles leading to the arenas, and we work so they are not disturbed: no flash, short exposures and a wide aperture. Leather, coat and metal fittings need clean light so grain and stitching stay visible instead of ending up as a black shape.
The pure product shots — saddle ranges, rug collections, feed and care — are taken before opening with our own colour-neutral light. Then comes the stand with visitors, fittings and consultations.
EQUITANA lives on its programme: training demonstrations, breed presentations, congresses and the evening shows. If your brand sponsors a trainer, gives a talk or has a horse in the ring, we film at high frame rate for slow motion and cut vertical clips with your branding — the format shared most in this audience. Talks are recorded in full on request, with audio from the mixing desk.
For international exhibitors — saddlers, feed producers, stable builders from across Europe — briefing and interviews run in English.
The show starts on Thursday and runs through the weekend to the following Wednesday. Thursday and Friday are the quieter days for product and stand shots; Saturday and Sunday bring full halls and the big shows. A four-hour package on Friday covers the products; a full Saturday with shots in the hour before opening covers product, crowds and arena in one day. Because EQUITANA takes place only every two years, plan the material so it lasts until the next edition: collection images, team portraits, stand architecture and statements that do not age.
Saddle, bridle and rug on the horse — no flash, short exposures.
Saddle ranges, rugs, feed and care before opening in colour-neutral light.
Training demonstrations and evening shows filmed at high frame rate, vertical clips with your branding.
Architecture and lighting before the doors open, with no visitors in frame.
Busy stand, conversations and buying moments at the weekend.
Statements from trainers, saddlers and brand managers with radio mics, subtitled.
A post with your stand while the show is still running gets seen and shared. That is why every package includes finished photos and video within 24 hours after the event ends — first images usually the same day. Two revision rounds included.
A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.
Event recap · YOOZ
Event reel · izy
Brand event · YOOZ
Trade fair clip · Vapes Bars
Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.
Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190
Payment: 50 % deposit on booking by credit card (Stripe link sent with the quote) or bank transfer, 50 % on the show day. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID.
Capacity: maximum 4 exhibitors per show day — please reserve early.
Tell us the date, venue, stand size and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.
We arrive with our own equipment, work discreetly around your stand, and never interrupt a conversation or a demo. Shot list agreed in advance.
Edited photos and cut video via a private download link — within 24 hours after the event ends.
From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. No travel costs apply for Messe Essen — our office is on Messeallee.
Yes. We work without flash and with short exposures so horses are not startled and movement stays sharp. Shots with horse and product are the most valuable material at this show.
Friday for quiet product shots, Saturday for full halls and shows. A full Saturday with product shots before opening covers both.
We focus on pictures that do not age: collections, team portraits, stand architecture and statements without date references. The material then lasts until the next edition in 2029.
Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.
Send us your hall, stand number, demonstration slots and the products you want to feature. We will propose a time window and a fixed-price quote.
We normally reply within 24 hours. For short-notice bookings during a show week, please call.
