Trade fair photographer · Food and beverage

Trade fair photographer for food and beverage

Appetising product images, tastings with real reactions and interviews for trade partners. We cover your stand (booth) at Anuga, ISM, ProWein or BIOFACH and deliver within 24 hours after the show ends.

Tastings and productsTrue colour, real lightFixed prices from €990Delivered within 24 hours
Product detail on an exhibitor stand, photographed by Pixer

All prices plus VAT · delivered within 24 hours · See all packages & details

The industry

What makes food photography at a trade fair different

Food is bought with the eyes, in B2B as much as in retail. A buyer who sees your show photos on LinkedIn later should recognise colour, freshness and texture. Hall lighting rarely helps: mixed light from ceiling spots and LED walls turns food greenish or too warm. We correct colour carefully and photograph products with our own soft light whenever the stand allows it.

The key moment is the tasting. That is where images with real reactions happen: the first bite, the conversation about origin and recipe, the hand reaching for a second sample. We shoot these scenes from close range without interrupting, and we make sure hygiene details such as gloves and hairnets look right in the frame.

Drinks add glass and liquid. Bottles reflect, glasses fog up, foam collapses. We plan drinks shots for the quiet morning and photograph the pour as a sequence, so one frame catches the perfect moment.

Shows

The food and drink fairs we work at in Germany

Anuga in Cologne is the large food and beverage fair, and Anuga FoodTec, also in Cologne, covers food processing technology. ISM in Cologne belongs to sweets and snacks, ProWein in Düsseldorf to wine and spirits. BIOFACH in Nuremberg is the meeting point for organic food, FRUIT LOGISTICA in Berlin for the fresh produce trade. INTERNORGA in Hamburg targets food service and hospitality, Fi Europe in Frankfurt ingredients. Brewers and beverage producers meet at BrauBeviale in Nuremberg.

Many exhibitors at these fairs fly in from abroad and share national pavilions. That means compact stands, heavy traffic and little space for a camera crew. We work as a team of two or three, keep our kit small and use the quiet hour before doors open for product and stand shots.

Cologne and Düsseldorf are in North Rhine-Westphalia, where travel is included. For Berlin, Nuremberg, Hamburg and Frankfurt we quote travel once per trip, shared between exhibitors of the same show week.

Show day

What we shoot, and when

Before doors open: stand overview, product displays, packaging and freshly plated food while everything is untouched. Drinks are poured now, because glasses and bottles look best without a crowd.

Morning: team photo, management portraits, first conversations with buyers. Midday: the tasting at peak time, when the stand is full and reactions are real. Afternoon: interview with export or general management, vertical clips and details that had no room in the midday rush.

At Anuga and ISM the middle show days are usually the busiest. If you plan a chef demonstration or a product presentation, we build the booking around that slot.

Formats

Formats for retailers, importers and social media

After the show, food brands need two kinds of material: clean images for retail partners, importers and listing meetings, and lively clips for social media. We deliver both from one booking: on-stand product images, stand overview, team photo and tasting scenes, plus vertical 9:16 clips for Instagram, TikTok and LinkedIn.

An interview with your managing director or export manager explains origin, production and new products in a minute, in English, German, Arabic or Farsi. With subtitles, the same film works for several export markets, and exhibitors from the Gulf, Turkey, Italy or Spain can publish it at home the day after the show.

The 30-second highlight film comes with every package and makes good follow-up material for the contacts you collected on the stand. Everything arrives within 24 hours after the show ends, while conversations are still fresh. Companies outside the EU are invoiced without German VAT.

Services

What we produce on a food and beverage stand

🍽️

Products on the stand

Food and packaging with corrected colour and soft light.

😋

Tastings

Real reactions during sampling, never staged.

🍷

Drinks and glass

The pour as a sequence, bottles without distracting reflections.

🎤

Export interviews

Origin and new products explained by your management, with subtitles.

📱

Vertical clips

9:16 clips for Instagram, TikTok and LinkedIn, ready the day after the show.

🎬

Highlight film

30 seconds in every package, 90 seconds with Full Day.

Our work

From exhibition stands to brand films

PrimarkRTL AdGroupRalph LaurenHumanscaleYOOZLütz GmbH
Video & social

Landscape recap, vertical reels

A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.

Event recap · YOOZ

Event reel · izy

Brand event · YOOZ

Trade fair clip · Vapes Bars

Packages

Clear packages. No surprises.

For a stand with tastings we recommend at least Professional with four hours, so products in the morning and tastings at peak time both fit.

Compact

Trade Fair Basic

€990
excl. VAT · 2 hours on site
  • 2 hours of photo and video
  • at least 30 edited images
  • Highlight video (30 seconds)
  • 1 vertical social clip (9:16, Reels & TikTok)
  • Stand, atmosphere & detail shots
  • Ready to upload for web, LinkedIn & social media
  • Delivered within 24 hours
  • Unlimited usage rights included
Book online in 2 minutesCheck availabilityQuote by e-mail
Full day

Trade Fair Full Day

€1,990
excl. VAT · full show day
  • 8 hours — the full show day
  • at least 120 edited images
  • Highlight video (30 sec.) + trade fair film (90 sec.)
  • 3 vertical social clips (9:16, Reels & TikTok)
  • On-stand interviews included
  • Stand, atmosphere & detail shots
  • Ready to upload for web, LinkedIn & social media
  • Delivered within 24 hours
  • Unlimited usage rights included
  • Additional show days: tiered pricing on request
Book online in 2 minutesCheck availabilityQuote by e-mail
Production

Multi-camera stage & interview

on request
Conferences, keynotes, panels
  • 2–4 cameras, full stage capture
  • Audio from radio mics or the desk
  • Lit interview setup
  • Multilingual subtitles
  • Separate cut per speaker
Check availability

Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190

Payment: by invoice or online by credit card, details in the quote.

Travel is included in Düsseldorf, Essen, Cologne and Dortmund. For other German cities we quote it once per trip, shared between exhibitors of the same show week. Companies outside the EU are invoiced without German VAT.

Shows & guides

Food and drink fairs we cover

Fair pages with halls and tips, plus cities and guides.

Process

From first message to delivered files

Send the show and the stand

Fair, hall, stand number and dates by WhatsApp or e-mail. We reply with a fixed quote within 24 hours.

Agree the shot list

Tell us when tastings happen, which products are the focus and whether drinks will be poured. Product shots go into the quiet morning.

Show day and delivery

We meet you on the stand before opening, work through the list and stay out of your conversations. Photos and film within 24 hours after the show ends.

FAQ

Questions about food and beverage trade fair photography

How do you make food look good under hall lighting?

We correct mixed light in post-production and use our own soft light for product shots when the stand allows it. That keeps colour and freshness true.

Can you photograph tastings without disturbing them?

Yes. We work from close range without flash bursts and ask before visitors are recognisable. Your conversations come first.

Do you work inside national pavilions?

Yes. We cover single exhibitors within shared pavilions as well as whole pavilions. On tight stands we work compactly and use the time before doors open.

Do we also get material for Instagram and TikTok?

Yes. Vertical 9:16 clips come with every package, three with Full Day, plus portrait-format photos.

What does a show day cost?

Fixed prices plus VAT: €990 for two hours, €1,490 for four hours and €1,990 for a full show day with interviews and a 90-second film. Travel is included in Düsseldorf, Essen, Cologne and Dortmund; for other cities we quote it once per trip.

We are based outside the EU. How do you invoice?

Companies outside the EU are invoiced without German VAT. EU companies with a VAT ID are invoiced under the reverse charge rule. Payment by invoice or online by credit card.

Contact

Book a photographer for your food stand

Send us the show, hall, stand number and your tasting times. We reply with a fixed quote, usually within 24 hours.

We reply within 24 hours. During a show week, WhatsApp is fastest.