IWA OutdoorClassics is the world's leading trade fair for the hunting and shooting sports industry: in 2026 it drew 1,050 exhibitors from 49 countries and more than 25,000 trade visitors from 121 countries — four days, exclusively for the trade, no public days. We photograph optics, arms, knives and outdoor gear so retailers can see material and finish, and film your stand while importers and buyers are there.
All prices plus VAT · delivered within 24 hours · max. 4 exhibitors per show day · See all packages & details
| Dates | Thursday 4 to Sunday 7 March 2027; Thursday to Saturday 9 am to 6 pm, Sunday 9 am to 4 pm |
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| Venue | Messezentrum Nürnberg (NürnbergMesse), Messezentrum 1, 90471 Nuremberg |
| Frequency | Annual, four days; organised by NürnbergMesse |
| Profile | World-leading trade fair for hunting and sporting arms, optics, knives, outdoor equipment and accessories — around 1,050 exhibitors from 49 countries and more than 25,000 trade visitors from 121 countries in 2026 |
| Audience | Trade only, no public days; visitors are specialist retailers, importers, gunsmiths and procurement officers of authorities from around the world |
| Our travel time | About 4 hours by ICE from Essen — travel and overnight stay are stated separately and transparently |
Few shows place such different materials side by side as IWA: riflescopes and binoculars with coated lenses, blued and coated metal surfaces, walnut stocks, blade steel, technical textiles, leather. Each material demands different light. We photograph optics with a polarising filter and controlled backlight so lenses show their coating colour rather than the hall ceiling; metal and wood with directed side light that makes engraving, grain and fit visible.
Product ranges — a knife series, a riflescope family, a clothing line — we shoot from the same angle in the same light. The result fits dealer catalogue, online shop and price list without your designer having to rework it.
What a retailer wants to know, no photo shows: how an action runs, how a turret adjustment feels, how a backpack system sits. We film handling in close-up with a steady camera, add statements from your product manager with a radio mic and cut a 30-second highlight plus vertical clips. Subtitles come in English and German, since buyers arrive from more than a hundred countries.
If you run demonstrations on the stand — disassembly, cleaning, mounting accessories — give us the times; these sequences are the material retailers later show their customers at the counter.
IWA starts on a Thursday. Thursday and Friday are the days with the most retailer and importer appointments; if you want to show conversations and activity, plan one of these days. We use the hour before the 9 am opening for product and stand shots without visitors.
Saturday is still well attended, Sunday closes at 4 pm and is quieter — suited to extensive product series, team portraits and interviews. For international exhibitors that means the material is ready on Sunday evening, before you leave Nuremberg.
Polarising filter and controlled backlight — coating visible, no hall ceiling in the lens.
Directed side light for bluing, engraving, grain and fit — series from the same angle.
Action, adjustment and mounting in close-up, highlight and vertical clips on the show day.
Architecture and lighting before the doors open, with no visitors in frame.
Consultations with specialist retailers, importers and gunsmiths on the stand — no flash.
Statements from product management and trade partners with radio mics, delivered with subtitles.
A post with your stand while the show is still running gets seen and shared. That is why every package includes finished photos and video within 24 hours after the event ends — first images usually the same day. Two revision rounds included.
A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.
Event recap · YOOZ
Event reel · izy
Brand event · YOOZ
Trade fair clip · Vapes Bars
Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.
Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190
Payment: 50 % deposit on booking by credit card (Stripe link sent with the quote) or bank transfer, 50 % on the show day. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID.
Capacity: maximum 4 exhibitors per show day — please reserve early.
Tell us the date, venue, stand size and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.
We arrive with our own equipment, work discreetly around your stand, and never interrupt a conversation or a demo. Shot list agreed in advance.
Edited photos and cut video via a private download link — within 24 hours after the event ends.
From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. Travel to Nuremberg and any overnight stay are stated separately and transparently.
With a polarising filter, controlled backlight and a viewpoint that takes the hall lighting out of the lens. The coating stays visible, housing and lettering legible.
Yes. We shoot ranges from the same angle in the same light with our own setup on the stand. For ten to twenty products we recommend the four-hour package.
Thursday and Friday have the most retailer appointments; the hour before opening belongs to products and stand. Sunday closes at 4 pm and is quieter for product series and interviews.
Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.
Send us your hall, stand number and the product ranges you want to feature. We will propose a time window and a fixed-price quote.
We normally reply within 24 hours. For short-notice bookings during a show week, please call.
