Every two years ISH fills the entire Frankfurt grounds: 2,183 exhibitors from 54 countries and more than 163,000 visitors at the last edition. Heat pumps and ventilation units stand next to chrome taps and bathroom ceramics — two completely different photographic tasks. We handle both and deliver the material your sales team will use until the next ISH.
All prices plus VAT · delivered within 24 hours · max. 4 exhibitors per show day · See all packages & details
| Dates | Monday 15 to Friday 19 March 2027 |
|---|---|
| Venue | Messe Frankfurt, Ludwig-Erhard-Anlage 1, 60327 Frankfurt am Main — occupies the entire grounds |
| Frequency | Every two years in March, five days |
| Profile | The world's leading trade fair for water, heat and air: heating and heat pumps, bathroom and sanitary, ventilation and air conditioning, installation technology and building automation — 2,183 exhibitors from 54 countries and 163,157 visitors from 150 countries in 2025 |
| Audience | 72 percent of exhibitors and 45 percent of visitors come from abroad; around 30 percent of visitors are installers, plus planners, architects, industry and trade |
| Our travel time | About 2.5 hours from Essen — travel and any overnight stay are stated separately and transparently |
Two worlds stand side by side at ISH. In heat and air it is about equipment: heat pumps, boilers, ventilation units, manifolds, often with open housings and cutaway models. These exhibits need directional light that makes pipe routing, compressor and control board legible, and detail shots planners and installers can use as arguments. In water it is about design: chrome taps, ceramics, shower screens, bathroom furniture — surfaces that show every reflection. Here we work with a polarising filter, large light sources and precise positioning so chrome looks like chrome and white stays neutral.
Before opening we photograph your exhibits individually as a consistent series, usable for website, data sheet and dealer presentations. Then comes the stand with visitors.
ISH is a show with running systems: showers spraying water, heat pumps in operation, controls on displays. We film moving water at high frame rate for slow motion — the footage bathroom manufacturers need for social media. For heating and ventilation manufacturers the value is in explainer videos: your product manager explains at the cutaway model in two minutes what the unit does differently. We deliver such statements with subtitles, in German and English — almost three quarters of exhibitors come from abroad.
Monday to Wednesday are the strongest days for technical conversations and meetings with planners and trade; Friday is noticeably quieter and suits team and interview sessions. For clean exhibit and stand shots we use the hour before opening. A full show day on Monday or Tuesday covers product series, stand life, demonstrations and interviews. Because ISH only takes place every two years, the material stays current until 2029 — an argument for a day package rather than two hours.
Heat pumps, boilers and ventilation units in directional light — pipe routing and technology legible in the cutaway.
Chrome, ceramics and glass with polarising filter and large light sources — reflection-free, white neutral.
Showers and running systems at high frame rate, explainer video at the cutaway model with subtitles.
Architecture and lighting before the doors open, with no visitors in frame.
Briefing and engagement in English, invoice without German VAT for companies outside the EU.
Statements from product management, planners and installer customers with radio mics, delivered with subtitles.
A post with your stand while the show is still running gets seen and shared. That is why every package includes finished photos and video within 24 hours after the event ends — first images usually the same day. Two revision rounds included.
A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.
Event recap · YOOZ
Event reel · izy
Brand event · YOOZ
Trade fair clip · Vapes Bars
Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.
Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190
Payment: 50 % deposit on booking by credit card (Stripe link sent with the quote) or bank transfer, 50 % on the show day. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID.
Capacity: maximum 4 exhibitors per show day — please reserve early.
Tell us the date, venue, stand size and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.
We arrive with our own equipment, work discreetly around your stand, and never interrupt a conversation or a demo. Shot list agreed in advance.
Edited photos and cut video via a private download link — within 24 hours after the event ends.
From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. Travel to Frankfurt and any overnight stay are stated separately and transparently.
Yes. We work with a polarising filter, large light sources and a controlled camera position so neither hall nor photographer appears in the chrome. The slot before opening is best for this.
Monday to Wednesday for technical conversations and demonstrations, the hour before opening for clean exhibit shots. Friday suits team and interview sessions.
At ISH, yes: the material stays current until the next edition in two years, and product series, stand life, demonstrations and interviews fit into one day. For a pure stand session two hours are enough.
Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.
Send us your hall, stand number and the units or bathroom designs you want to feature. We will propose a time window and a fixed-price quote.
We normally reply within 24 hours. For short-notice bookings during a show week, please call.
