Beautyworld Riyadh, the beauty trade show of Saudi Arabia, runs from 21 to 23 June 2027 at Riyadh Front Exhibition & Conference Center. We photograph and film your stand (booth), product ranges, live make-up and hair demos, influencer visits and distributor meetings, and deliver edited files within 24 hours, ready for Instagram, TikTok and your retail partners.
All prices plus VAT · delivered within 24 hours · See all packages & details
| Dates | Monday 21 to Wednesday 23 June 2027 |
|---|---|
| Venue | Riyadh Front Exhibition & Conference Center (RFECC), Riyadh |
| Organiser | Messe Frankfurt |
| Sector | Cosmetics and skincare, fragrance, hair, nails, salon and spa equipment, packaging and private label |
| Who exhibits | Brands, manufacturers, distributors, private-label producers and national pavilions |
| Who visits | Retailers, distributors, salon and spa owners, e-commerce buyers and beauty professionals |
| Our delivery | Edited photos and recap film within 24 hours after coverage ends; first selects the same evening |
Beautyworld Riyadh is the Saudi counterpart of Beautyworld Middle East in Dubai, organised by Messe Frankfurt and held at Riyadh Front. The Saudi beauty market has its own retail and distribution structure, and for brands that want to enter it, the show is the place to meet distributors, retail buyers and salon professionals in one week.
Beauty stands live on content: product ranges on light boxes, live application on models, hair and nail demos, influencers filming their own content. Most of it ends up on Instagram and TikTok, so vertical video matters as much as photos, and colours have to stay true to the product. We plan to be on site for Beautyworld Riyadh 2027.
Before opening. Product ranges and displays with true colour, packaging details, light boxes and the stand design, photographed without visitors.
Demo times. Live make-up, skincare, hair and nail demos filmed close, with the product visible in every shot. Before-and-after sequences on request, with the consent of the model.
Show hours. Distributor and retail meetings, influencer visits, signings, your team with visitors. Short interviews with your founder or regional manager, in English or Arabic.
Evening. Vertical clips and first selects the same evening; the full set and recap film within 24 hours after coverage ends.
Beautyworld Riyadh exhibitors come from Korea, China, Turkey, Italy, France, Pakistan and the Gulf, and booking runs remotely: hall and stand number, demo times and the hours you need, a fixed quote within 24 hours. Invoices are in euro from Pixer GmbH. Companies registered outside the EU pay no German VAT; EU companies with a VAT ID are invoiced under reverse charge. Payment is 50 percent on booking and 50 percent on the show day.
Crew travel and hotel are quoted once per trip and shared between the exhibitors we cover in the show week in Riyadh. Book four to six weeks ahead; brands that also exhibit at Beautyworld Middle East in Dubai can use the same crew and brief for both shows.
Cosmetics, skincare and fragrance shot with true colour, for social media and retail listings.
Make-up, hair and nail demos filmed close, product in frame, model consent documented.
Creators at your stand photographed and filmed, so you have your own version of the moment.
Meetings and signings with retail and distribution partners, documented discreetly.
Short statements subtitled in English and Arabic.
Native 9:16 clips for Instagram and TikTok, cut the same evening.
A post with your stand while the show is still running gets seen and shared. That is why every package includes finished photos and video within 24 hours after the event ends — first images usually the same day. Two revision rounds included.
A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.
Event recap · YOOZ
Event reel · izy
Brand event · YOOZ
Trade fair clip · Vapes Bars
Fixed packages in euro, the same as in Germany. Crew travel and hotel for the week are quoted once and shared between exhibitors booking the same days in Riyadh. No German VAT for companies outside the EU.
Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190
Payment: 50 % on booking, 50 % on the show day. Delivery after full payment.
Three show days: Professional on day one for demos and meetings, plus a Basic block for influencer visits, is a common pattern.
Hall, stand number, demo times and influencer visits. A fixed price with the shared travel line within 24 hours.
Two to three people with own lights and audio, working around demos and customers.
Edited photos, recap film and vertical clips via a private download link. Two revision rounds.
€990 for two hours with at least 30 edited photos, a 30-second video and one vertical clip; €1,490 for four hours with 60 or more photos; €1,990 for a full show day with interviews and a 90-second film. Plus VAT where applicable and a shared travel line.
Yes, the Saudi edition is now presented as Beautyworld Riyadh. The 2027 show runs from 21 to 23 June at Riyadh Front.
No. Companies registered outside the EU receive a net euro invoice without German VAT.
Yes. We shoot with colour references and edit to your packaging, so shades and product colours stay true.
Yes. Beautyworld Middle East runs at Dubai World Trade Centre in October, and we have a separate page for it.
English, Arabic, German and Persian. Subtitles in English and Arabic.
Send your hall, stand number, demo times and the days you need. You receive a fixed-price answer within 24 hours.
We reply within 24 hours. During a show week, WhatsApp is fastest.
