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GoPro unveils entry-level GoPro HERO action cam that costs just $199

  |   Camera, News

t seems the rumors and leaks from earlier this week were spot on, and right on schedule (a day early, actually) GoPro has revealed its new, entry-level action camera: the $200 GoPro HERO.

The HERO is the cheapest action camera GoPro has ever announced, coming in at the same price tag as the HERO5 Session while boasting several features that are reserved for the company’s regular line (read: not the Session lineup) of action cams. If you’re keeping track, the HERO lineup of action cams now goes: GoPro HERO ($200), GoPro HERO5 ($300), and GoPro HERO6 ($400).

As GoPro SVP of Product, Meghan Laffey, explains, GoPro is hoping that the lower price-of-admission into the GoPro action cam family will entice first-time users who would otherwise pick up a third-party option or just keep using their phone. “HERO is a great first GoPro for people looking to share experiences beyond what a phone can capture,” says Laffey. “HERO makes it easy to share ‘wow’ moments at a price that’s perfect for first-time users.”

Photo: GoPro

There’s not much to say about the GoPro HERO that wasn’t already revealed in Monday’s leak, but here goes. The main features are exactly what we expected.

The camera captures 1440/60p and 1080/60p video and 10MP stills, features a 2-inch display, voice control, electronic video stabilization, waterproof to 10M (30-feet) out of the box, and compatibility with all of the current GoPro HERO mounting accessories on the market (30+ from GoPro itself).

Finally, the camera also features compatibility with the GoPro and Quik Stories mobile apps, the latter of which can automatically edit your captured footage into ready-to-share highlight videos.

Photo: GoPro

The entry-level GoPro HERO action camera is available starting now from the GoPro store and online retailers alike for $200. To learn more about the GoPro HERO or pick one up for yourself, click here.

Press Release

GoPro Launches Entry-Level HERO Camera 2018

$199 HERO Joins $299 HERO5 and $399 HERO6, Making GoPro Accessible to All

GoPro, Inc. has added a new HERO camera to the family. On sale now, HERO is a $199, go-anywhere, capture-anything camera that makes it easy to share experiences that would be difficult to capture with a phone.

HERO features a 2-inch touch display, is waterproof to 30 feet and is extremely durable, making it the perfect GoPro for kids, adventurous social sharers and travelers.

“HERO is a great first GoPro for people looking to share experiences beyond what a phone can capture,” says Meghan Laffey, GoPro’s SVP of Product. “HERO makes it easy to share ‘wow’ moments at a price that’s perfect for first-time users.”

Sharing cool experiences with HERO is simple. It offloads your photos and videos to the GoPro app which creates fun, shareable videos for you, automatically. No more fumbling with your SD card or plugging your camera into a computer. HERO makes it simple.

Those looking for the ultimate GoPro-experience can subscribe to GoPro’s PLUSsubscription service. Cloud backup, damaged camera replacement, 20-percent off accessory discounts and more are included with a PLUS subscription for just $4.99 a month, cancellable anytime.

HERO is available today at retailers around the world and on GoPro.com. Key features include:

  • Award-Winning Image Quality: HD Video (1440p60 and 1080p60) and 10MP photo performance
  • 2-Inch Touch Display: Using HERO is as easy as using your phone thanks to its touch display
  • Voice Control: Tell HERO to start and stop recording, take a photo, turn off and more
  • Waterproof + Extremely Durable: Waterproof up to 30’ (10M) and designed go everywhere your smartphone can’t
  • Video Stabilization: HERO features video stabilization that helps smooth out the shakes
  • Smartphone Compatible: HERO offloads your photos and videos to the GoPro app which creates fun, shareable videos for you, automatically
  • Body and Gear Mountable: compatible with 30+ GoPro mounting accessories

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